In his new appointment as CEO, D’Alleva will focus on modernizing brand positioning and commercial partnership opportunities to expand Daron’s domestic and international reach.

May 31, 2024, FAIRFIELD, NJ – Daron announced that toy industry veteran, Vinnie D’Alleva, has been appointed Chief Executive Officer.  Acquired by Chaver Capital Partners and Greyrock Capital Group in 2022, Daron has been on the search for a CEO to manage their portfolio of licensed aviation and transportation-related toys, souvenirs, and collectibles.

“We are extremely excited to have Vinnie lead the Daron team,” said Craig Hawkins, Managing Director at Chaver Capital Partners. “Daron is an established niche category leader with true growth opportunities that we believe Vinnie will help us accelerate. His diverse background and energy level will help drive the vision for the company. Vinnie will focus on brand development and digital sales as well as product category diversification across the portfolio and markets.”

Vinnie comes to Daron with 30+ years of experience in the toy industry. An undergraduate thesis in graphic design led him to project work in the toy industry. From that experience, Vinnie was determined to have a career in toys, starting in marketing and product development and, over time, moving into many other aspects of the business. Vinnie has served in senior positions at Hasbro, Playmates Toys, Dorel Juvenile Group, Mattel, and most recently, TOMY International, where he served as Chief Brand & Commercial Officer. Vinnie has deep experience across global brand management, marketing strategy, category management, digital management, sourcing and distribution, M&A and inventor relations.

“The opportunity to manage the full spectrum of business operations has always been a career goal for me,” said D’Alleva. “I’m thrilled to have the chance to galvanize the Daron team and reimagine the future for the brands. As an avid toy collector, and fan of Daron’s attention to design and quality, I am ready to get started and make a difference for my colleagues, customers, and the consumers.”

Vinnie holds a BFA from Massachusetts College of Art & Design and an MBA from Westwood College.

About Daron Worldwide Trading, LLC

Founded in 1987, Daron is America’s largest source of aviation-related collectibles and transportation-themed toys. Daron serves both the aviation industry, independent toy and hobby retailers, offering a wide range of products that capture the excitement of flight and transport. From meticulously crafted model airplanes to engaging toys, Daron and its brands are synonymous with excellence.

For more information or media inquiries, please contact:

Daron Worldwide Trading, LLC

24 Stewart Place, Unit 4

Fairfield, NJ 07004-163

Email: info@daronwwt.com

Phone: (973) 882-0035

Website: daronwwt.com