We are Kids Preferred. Our mission is to dedicate ourselves and our resources to create superior quality, innovative soft toys and gifts for children of all ages. Using unique, playful designs that help instill a love of learning and create everlasting childhood memories. For more than two decade...
Toy Review: Gabby’s Dollhouse Celebration Dollhouse
Toy Review: PAW Patrol Chase Power Haulin’ Rescue Cruiser
Game Review: Cool Maker Go Glam Nail Studio
Game Review: Punirunes
The Toy Foundationâ„¢ Delivers Holiday Cheer to Children in Need
Game Review: Cool Maker Go Glam Nail Studio
Game Review: Punirunes
The Toy Associationâ„¢ Engages with Influential Members of Congress to Drive Positive Change for Industry
Moose Toys’ Epic First Comic-Con with MrBeast Lab and xoxKweenie
POP News July 2024
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Connie Vogelmann designed Apiary & Wyrmspan!
Bob Fuhrer... Is THE Crocodile Dentist!
Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer