(from ToyBook) Bryan Bendavid, SVP of Sales at Schylling, died on March 13, mere weeks after being diagnosed with cancer. The 56-year-old executive dedicated more than 30 years of his life to the industry, the past three of which have been spent growing the reach of classic toy brands, including NeeDoh, Big Wheel, and more.

“We are deeply saddened by the loss of Bryan … he was a dynamic leader, steadfast partner, and a cherished friend,” says Paul Weingard, President, and CEO at Schylling. “Bryan loved his work and loved his team, and we are thankful for all he has done for us. We will continue his legacy at Schylling as we honor and remember this extraordinary man.”

Bendavid entered the toy industry as an account executive at Russ Berrie & Co., eventually growing his profile and taking on leadership roles at companies including GUND, Epoch Everlasting Play, and Spin Master as he worked on bringing brands including Pusheen, Calico Critters, Trolls, and others to retailers across North America.

“Bryan has left an unforgettable impact on Schylling, its employees, and its customers,” adds Bryan Katzel, Vice President of Product Development at Schylling. “We are truly honored to have had Bryan as a member of our executive team and work family. While we are deeply saddened by his loss, our hearts are with his family and loved ones during this difficult time.”

Bendavid is survived by his wife of 31 years, Lisa, son Jared, daughters Emily and Carlie, mother Jane, and sister Beth Piersanti and her husband Frank.

Schylling plans to make a special donation in Bryan’s memory to The Toy Foundation and says that Bendavid’s family suggests that others make donations in his name to the Children’s Specialized Hospital at Robert Wood Johnson, the Agape House of Somerville or a charity of their choosing.