James Zahn

Editor-in-Chief: The Toy Book; Senior Editor: The Toy Insider, The Pop Insider. AKA The Rock Father

Over the past 30 years, I've been fortunate to have enjoyed a varied career that's led me to my current place as Editor-in-Chief of The Toy Book — the leading trade publication serving the toy in...

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Fun Facts

Was the first-ever Deputy Editor of the Toy Book — the leading trade publication for the toy industry.
Owns a one-of-a-kind Transformers prototype from the Hasbro design shop.
Played "Rick the welder" in a Wendy's commercial that aired nationally.

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Skills & Expertise



Tait & Lily, Inventors of Betcha Can't!