Steve Rad

CEO @ Abacus Brands Inc. | Founder @ Backdrop.com

Steve is a CPG enthusiast, and a true creator at heart. As a film and TV grad from USC in Los Angeles, Steve left the entertainment industry in 2013 to pursue publishing, which quickly turned into toys. It was there where his passion for product development would lead to innovative products and lice...

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Tait & Lily, Inventors of Betcha Can't!