About the Role

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

We are looking for a Global Head of Integrated Marketing to lead the development and delivery of our global marketing strategy across product collections, launches and key brand moments. Reporting to the Global Marketing Director, this London-based hybrid role is responsible for connecting brand, product and commercial priorities to create impactful, culturally relevant campaigns that resonate with consumers around the world. Leading our Product Marketing and Go-to-Market teams, you will drive integrated planning, launch excellence and consistent execution across all channels and markets

You'll be;
Defining and leading global marketing strategies for product launches, collections and major brand moments.
Creating integrated marketing plans that align product, brand and commercial objectives.
Shaping product positioning and storytelling to strengthen brand equity and consumer engagement.
Working closely with Product, Design and Brand teams to bring compelling narratives to life.
Prioritising marketing investment and support across key products, collections and campaigns.
Ensuring consistent execution and messaging across wholesale, retail and direct-to-consumer channels.
Turning consumer insights, market trends and cultural movements into effective marketing strategies.
Overseeing launch planning, readiness and execution across global markets.
Leading the development of major campaigns, from strategic briefing through to delivery and optimisation.
Building and developing a high-performing integrated marketing team while establishing effective ways of working.
Requirements
Significant experience in integrated marketing, brand marketing, product marketing or commercial marketing leadership roles.
A proven track record of leading global product launches and large-scale integrated campaigns.
Strong understanding of wholesale, retail and direct-to-consumer business models.
Experience leading cross-functional teams and collaborating with a broad range of stakeholders.
Strong commercial awareness and the ability to balance brand-building with business objectives.
Excellent stakeholder management and influencing skills.
Outstanding communication, planning and organisational abilities.
The ability to convert insight and data into effective marketing strategies and actions.
A collaborative approach with a passion for creating exceptional consumer experiences.
The confidence to thrive in a fast-paced environment, balancing strategic thinking with hands-on delivery.

https://careers.jellycat.com/jobs/8142838-global-head-of-integrated-marketing