Apply HERE https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=3567c614-8788-4585-996b-e1d21e260258&ccId=19000101_000001&jobId=442570&lang=en_US&source=EN

Position Description:

In this role, you have the opportunity to accelerate the growth of Educational Insights and expand the difference we make in kids’ and families’ lives. We’re looking for you to be a visionary leader who can build and coach an entrepreneurial team, inspiring them to contribute to our mission, culture, and overall sales success. We’ll look to you to work in tandem with our Creative and Product Director to be the driver of EI’s brand strategy and to connect us authentically and effectively with our “passion igniter” target audience. You’ll have a keen understanding of meeting consumers wherever they are and push us to connect with a knowledgeable, yet playful approach. You will lead your team in the building and execution of our marketing plans, while being nimble enough to shift priorities and reconceive of team roles when appropriate. You’ll foster a test-and-learn environment and encourage your team and teammates to take chances, create and seize unique opportunities, share learnings, and evolve our variety of initiatives while growing their own professional skills and expertise. Finally, you’ll serve as the principal liaison to internal and external partners to bring all products and company communications to life.

As Marketing Director, you will oversee the entire Educational Insights Marketing Team and directly manage a minimum of 2 reports. In addition, you’ll partner with a variety of internal team leads and teams, as well as manage collaborations with external agencies and resources.

Scope of Responsibilities:

As our Marketing Director you will:

Be an expert! You’ll use your brand-building and creative storytelling expertise to increase consumer engagement and sales growth across our portfolio.
Take the lead! You’ll oversee creation of our annual marketing plan and execution of it across all touchpoints.
Connect us! You’ll use consumer insights to bring all our team members closer to our Passion Igniter target audience.
Track success! You’ll establish KPIs for measuring and analyzing the results of all marketing and promotional initiatives and work across shared teams to adjust budgets and focuses to maximize overall results. And you’ll partner with our Analytics Team to provide product line sales analysis and interpretation to identify areas of opportunity for our Marketing, Sales, and Product Teams to leverage.
Grow our line! You’ll collaborate with Product Development to identify brand-aligned white space for us to expand our product lines and direction. And you’ll provide strategic vision for our new product launch plans across channels to assure Y1 and beyond success.
Push us to be innovators and first adopters! You’ll keep your eye on the ever-changing market landscape and build a test & grow model for us to stay relevant with and, even, ahead of the brand-aligned trends.
Influence our success! You’ll collaborate with our Sales Team to develop strategies and plans to secure retail distribution and drive omnichannel sales.
Be entrepreneurial! You’ll help us evaluate and navigate entertainment, kids’ show product placement/integration, licensing opportunities, and more.
Run a top-performing department! You’ll choose, coach, motivate, and empower a strong, cohesive team of direct and indirect reports, driving employee and organizational performance through the alignment of goals, ongoing feedback, and periodic appraisal.
Requirements/Preferences:

Bachelor’s Degree (MBA preferred)
8+ years’ experience in brand marketing
5+ years’ experience leading strong teams and mentoring others
Excellent written and verbal communication skills
Highly detail-oriented, good problem-solving skills
Exceptional at analyzing and interpreting data
Strong interpersonal and excellent communication skills; ability to work with all levels of the organization
Intermediate or advanced MS Office skills, proficient learning internal enterprise systems
Consumer packaged goods background preferred
Ideal attributes:

We’re looking for a visionary leader who can build and coach a team, inspiring them to contribute to our mission and culture, and supporting their professional development.
We’re looking for a big thinker and creative problem solver who actively seeks opportunities to influence growth and change.
We’re looking for a multi-tasker who can drive and nimbly meet challenging and shifting deadlines and (sometimes) changing priorities.
We’re looking for an enthusiastic brand advocate with the ability to lead the development and storytelling of our brand and sub-lines and defend our brand guidelines.
We’re looking that rare combination of a persuasive communicator with the ability to hear and respect differing opinions.
Physical Demands:

Standing – 20%
Sitting – 80%
Equipment usage – 70%
Travel – 5 - 10%
We are a drug-free workplace and an EEO employer.

Apply HERE https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=3567c614-8788-4585-996b-e1d21e260258&ccId=19000101_000001&jobId=442570&lang=en_US&source=EN


Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

About Educational Insights:

We’re experts in play! For 60 years, our team of teachers, scientists, artists, coders, and kids-at-heart has created award-winning toys and games designed to spark creativity, ignite curiosity, and provide opportunities for kiddos to discover their unique passions. Our team motto is, "Where work is play." We love to laugh, ride our bright-red scooter through the halls, and delight in testing out new games. Our love of play transfers into the toys and games we create, where we aim to build confidence, celebrate diversity, and ignite the spark in every child.

Apply HERE https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=3567c614-8788-4585-996b-e1d21e260258&ccId=19000101_000001&jobId=442570&lang=en_US&source=EN