Mattel - Associate Marketing Manager

Mattel - Associate Marketing Manager - Digital Gaming

by The Bloom Report | 2025-03-09

About the job
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:
The Associate Marketing Manager, Digital Gaming will be responsible for supporting the Sr. Marketing Manager on brand and product marketing strategy and tactics on assigned licensed titles across Mattel’s global brands by partnering with licensees to help deliver world-class campaigns. You will play a key role in contributing to both the strategic and executional elements of marketing plans including working with internal partners to secure support through Mattel’s marketing channels, and working closely with the production team to ensure product development and marketing programs are aligned.

This role is a great fit for anyone who has experience in video games marketing and ideally has worked with well-known brands either in a brand management or licensing role. Ability to manage multiple projects is a must. This role needs to be able to forge internal and external relationships in order to deliver best-in-class marketing programs.

What Your Impact Will Be

Ensure digital games reflect the best of Mattel’s brands and meet performance targets by reviewing marketing materials, providing guidance or feedback, and leading the review process for go-to-market plans, creative assets and marketing activations with licensees.
Partner closely with key cross-functional teams (Production, PR, Brand, Franchise, and Legal) to ensure alignment on plans and manage feedback on marketing materials and activities.
Leverage Mattel marketing channels to maximize support and visibility of digital gaming initiatives
Ensure innovative, high-quality and performance driven marketing campaigns that align with Mattel’s franchise priorities and initiatives
Maintain knowledge of industry trends, competitive market, and business opportunities
Ensure continuous improvement by analyzing performance of campaigns with licensees to identify areas of optimization
Present marketing updates to broader Digital Games, Product. Retail, and Franchise Teams

What We’re Looking For

2+ years of experience in marketing within the gaming industry
Experience in driving successful marketing campaigns for well-known brands
Strong time management, planning and project execution skills
Strong interpersonal skills with the ability to build solid collaborative relationships
Understanding of brand management, product marketing, channel marketing, user acquisition and social media
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Highly organized project manager, detail-oriented with strong follow-up skills
Excellent written and verbal communication skills
Resourceful, good work ethic, and works well under pressure across multiple projects
Passion for digital games
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $90,000 and $120,000

This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch

The Culture at Mattel

Mattel Investor Highlights

MORE Details here:
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