People Of Play

Tonies - Director of Licensing & Partnerships

by The Bloom Report | 2025-06-25

About the job
Are you a dealmaker with a passion for building beloved IP-driven products and standout brand collaborations? Join tonies®, the global leader in screen-free audio entertainment for children, and lead our licensing and partnership efforts across the U.S. market. Please see detailed directions below for how to apply to this role.

About the Role

We’re looking for a strategic and results-oriented licensing and partnerships leader to drive growth in the NAM market. In this high-impact role, you’ll own our local licensing strategy - negotiating with top licensors, aligning content decisions with market needs, and building breakthrough brand partnerships. You’ll collaborate across content, marketing, legal, and finance to deliver value-driven deals and expand the tonies® brand universe.

What You'll Do

Lead and execute the NAM licensing strategy, from sourcing new IPs to contract negotiation and execution
Manage high-impact licensing relationships across entertainment, publishing, and content
Identify and activate promotional partnerships that drive tonies brand awareness and exposure with key audiences
Work cross-functionally with Legal, Content, Finance, and Marketing to bring deals to life
Track performance and ROI of licensing and partnership activity

What Success Looks Like

High-value, strategic licensing deals signed and executed on time
Tangible revenue and brand impact from local partnerships
Licensing terms optimized for cost and scalability
Strong alignment with content and commercial strategy
High satisfaction from licensors and brand partners

What You Bring

7–10+ years of experience in licensing, partnerships, or business development, ideally in entertainment, consumer products, or children’s media
Proven deal negotiation experience, with a solid grasp of contracts, royalties, and rights
Strong relationship management skills and ability to engage C-level partners
Ability to balance creative vision with commercial logic
Familiarity with U.S. market dynamics and global collaboration in a matrix organization
A passion for storytelling, brands, and the power of play

Ready to build what kids will love next?

How to Apply:

To be considered for this role, please send an email to us.recruiting@tonies.com with your resume and the responses to the two prompts below. Each answer should be no more than 250 words. Candidates who do not submit the written responses via email will not be considered. The tonies Talent Acquisition team will reach out to candidates directly who are selected to move forward in the interview process.

Please describe a past experience where you drove significant growth in licensing, partnerships, or both? What was the context, what actions did you take, and what was the measurable impact? (250 words or fewer)

Thinking about the attitudinal mindset below, why are you the right person for a growth company like tonies right now? (250 words or fewer)

Mindset

This new team member will have the mindset to: Leave a thumbprint (ownership mentality, not ego-driven but results driven), Speak the truth (have the hard conversations), Give Energy (positive attitude, solution-oriented), Collaborative-Spirit (contribute everywhere, not just in their department/silo, want each other to succeed), and Scrappy Mentality (can adapt to the tools and situation and find solutions, while working towards consistency won't shut down when things

change, able to pivot with good info).

Why tonies®?

At tonies, we believe in empowering children through imagination. With our award-winning Toniebox and content-rich Tonies®, we’ve redefined audio for kids - and we’re growing fast. This is your chance to make a real impact in a mission-driven, values-led company at the intersection of entertainment, tech, and education.

Featured benefits

Medical insurance
Vision insurance
Dental insurance
401(k)
Paid paternity leave
Paid maternity leave

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