Squishmallows
by : Toy Of The Year TOTY
Beloved by fans of all ages, Squishmallows has evolved far beyond plush toys into a powerhouse lifestyle brand. With explosive global growth, award-winning licensing, and high-profile brand collaborations, Squishmallows continues to captivate consumers across categories—from apparel to bedding and stationery—cementing its place as a cultural and commercial phenomenon worldwide.
Recent Blogs
Biographies and Interviews
From Stage Lights to Game Nights: McMiller’s David & Julian on Shark Tank (Dec 10th), Viral Success & Building a Business With Your Husband
Press Release
Leslie Scott (creator of Jenga) announces the launch of BOUNDLESS PLAY
Press Release
New Study Highlights the Importance of Shopping from Trusted Toy Brands & Retailers this Cyber Monday
Reviews
Toy Review: Monster Jam Smash & Bash Grave Digger Monster Truck
Reviews
Toy Review: Marshall's Rapid Rescue Fire Truck
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Recent Wiki
BOOK REVIEWS
Toy Review: Monster Jam Smash & Bash Grave Digger Monster Truck
BOOK REVIEWS
Toy Review: Marshall's Rapid Rescue Fire Truck
COMPANIES
Zigazoo Secures Partnership with YouTube Star Like Nastya to Inspire Millions of Kids
PEOPLE
A Legacy of Play: Inside the Carlson Family’s Multi-Generational Journey Through the Toy Industry
COMPANIES
Radio Flyer Studios Announces the Launch of its First Original Animated Series, Max & Maple: The Can-Do Kids
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POP's Got Talent
POP Entertainment
Randy Klimpert Shares his Ukulele Collection
POP Entertainment
Steve Casino Peanut Art
POP Entertainment
Everyone's Talking about POP!
POP Entertainment
Princess Etch - a Multi-Talented Etch A Sketch Artist
POP Entertainment
Joseph Herscher of Joseph' s Machines.
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Recent POPcast
Hidden Role: The Brains Behind your Favorite Games
Connie Vogelmann designed Apiary & Wyrmspan!
Hidden Role: The Brains Behind your Favorite Games
Bob Fuhrer... Is THE Crocodile Dentist!
Hidden Role: The Brains Behind your Favorite Games
Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
Hidden Role: The Brains Behind your Favorite Games
Matt Leacock created Pandemic... the game!
Hidden Role: The Brains Behind your Favorite Games
Scott Brown and Tim Swindle... are Launching a New Sport!
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POPDuos
POPDuos: Interviews with Legends and Leaders
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuos: Interviews with Legends and Leaders
POPDuo: Will Shortz and Josh Wardle
POPDuos: Legends and Leaders Explore Creativity
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POPDuos: Legends and Leaders Explore Creativity
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POPDuos: Legends and Leaders Explore Creativity
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer
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Featured Articles
The Bloom Report
Toy Inventors--The Heart and Soul of the Industry
The Bloom Report
Brian Turtle: 'Endless' Stories, Advice, Kevin Bacon and More! tBR Person of the Week
Biographies and Interviews
Jonathan Levy on Jon2.0 - from Co-Founding Mastermind Toys to Spin Master
Biographies and Interviews
Andrew Perlmutter's Journey from Glencoe to Funko with Crazy Ideas that turned out Golden
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