by Robert Fuhrer | 21 Nov 2024
Press Release
Few toys have captured the imagination of both children and collectors like the Power Saber. Designed by Israeli inventor Yair Shilo, it’s the world’s first automatic extending and retracting saber. SEE IT IN ACTION HERE.
Dubbed “The Holy Grail of Saber Toys” by The Verge and “The Groundbreaking Must-Have Toy of the Year” by Parenting Jungle, the Power Saber has redefined what a toy saber can be. While not official Star Wars merchandise, it has received stellar reviews from prominent Star Wars YouTube influencers, such as @anelegantweapon in their two-part review POWER SABER Part 1; and POWER SABER Part 2
The Power Saber also earned Yair Shilo and my company, Nextoy, the Toy and Game Industry Excellence (TAGIE) award for Innovator of the Year.
Unlike competitors that require users to flick their wrists to extend or retract a blade, the Power Saber offers a seamless, immersive experience. With just the press of a button, the blade smoothly extends and retracts with the speed and grace that evoke scenes from science fiction.
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