PERTH, AUSTRALIA - Monday, November 10, 2025 – Ready, Set, Play! The much-anticipated CONNETIX limited edition Charity Packs are officially here and available now at connetixtiles.com and select retailers.

With a vision to create a meaningful difference through play, the NEW charity packs support two life-changing causes: breast cancer research through Australian Breast Cancer Research (ABCR) and the fight against motor neurone disease with FightMND.

20% of all proceeds will be donated directly to each charity to drive global medical research projects, invest in effective treatments, improve quality of care, and ultimately, find a cure for both breast cancer and motor neurone disease (MND) - often referred to as Amyotrophic Lateral Sclerosis (ALS) or Lou Gehrig’s disease.

The idea for a partnership with FightMND was inspired by the CONNETIX CEO and Co-Founder, Brea Brand, whose life has been personally touched by MND. She shares: “Three years ago, I lost my beautiful mum to this horrible disease after an 18-month battle. Watching firsthand how this disease stripped away all independence and quality of life was utterly heartbreaking. My hope is that we can help FightMND to find a cure, so no other person or family has to go through this in the future.”

Reflecting on the shared experience and heart behind the partnership, Bec Daniher, Executive Director, Strategic Alliances at FightMND, shares: “Brea, CONNETIX CEO and Co-Founder, and I both carry a personal connection to this Beast of a disease. That shared experience makes this partnership feel not only meaningful, but full of heart. It’s a reminder that even in the face of something as devastating as MND, there is room for lightness, creativity, and joy – values my dad, Neale, continues to champion in his own fight.”

Thanks to funding from Australian Breast Cancer Research (ABCR) and The Hospital Research Foundation Group, researchers are a step closer to finding treatments that will save lives from breast cancer. Briony Marshall, COO & CISO at The Hospital Research Foundation Group, shares: “Research is critical to improving and saving lives and our partnership with CONNETIX is a simple way for families to make a real difference while having fun. 20% of proceeds from the Pink Pack will go directly to fund life changing breast cancer research. That means that every time a family plays, they're not just enjoying the creativity and fun of CONNETIX, they're also supporting researchers working to prevent and treat breast cancer.”

The limited-edition Charity Packs introduce two bold new colours to expand the CONNETIX Rainbow colour range:

• CONNETIX Charity Pack Teal 20 pieces
  With 20 all-TEAL magnetic tiles, this pack brings bold designs, endless creativity and meaningful play to construction with a symbolic colour to raise international awareness, collective impact and support for people living with MND and their families.
• CONNETIX Charity Pack Pink 20 pieces
  With 20 all-PINK magnetic tiles, this pack is the perfect open-ended toy that infuses creativity and imagination in a meaningful colour that resonates as a symbol of hope, community and support for those affected by breast cancer.

Through this powerful initiative, CONNETIX aims to unite as a global community to support families and give back by raising awareness, spreading hope and joining in the global fight against breast cancer and motor neuron disease. Share your creations using #CONNETIXForACause and help support lasting change through research.

Find out more about what your contribution means to the latest research projects: fightmnd.org.au and australianbreastcancer.org.au. Limited stock is available now at connetixtiles.com and select retailers worldwide. Age 3+, limited edition while stocks last.

About CONNETIX: 

CONNETIX is the ultimate educational toy, inspiring children to learn and grow through play. The award-winning Australian brand brings to market high-quality, STEAM and MESH accredited magnetic tiles thoughtfully designed to spark imaginations and nurture children’s development. Engineered with a difference, CONNETIX tiles are built to last and feature an exclusive bevel design, providing beautiful clear refractions while allowing children to build bigger. As an open-ended toy that grows with children as they learn and develop, CONNETIX is loved by families, educators, and allied health professionals across the globe. With an innovative range of compatible packs, it’s easy to level up builds and add exciting new elements to play – offering a toy the whole family can enjoy, time and time again! As the most-followed magnetic tile brand on social media across the globe, the company continues to innovate, expand and engage with its thriving play community by proudly showcasing the endless ways families can create, learn and play. For more information, please visit the CONNETIX website or follow us on Instagram.

Media Contact:

CONNETIX

Liza Gresko

PR Coordinator

Liza.Gresko@connetixtiles.com

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