RedNight – The networking highlight of the Spielwarenmesse

The Spielwarenmesse in Germany at the end of January is the place to be for the international industry. From January 28 to February 1 in Nuremberg, the event will once again bring established brands and key players as well as creative start-ups together with specialist retailers and buyers from major retail chains. In addition to discovering trends and new products and acquiring toy know-how, personal interaction is becoming increasingly important. The Spielwarenmesse promotes networking with numerous offers. The highlight is RedNight on Thursday, January 30, directly after the fair closes.

Big party night

After an eventful day, the exhibition grounds will be transformed into a lively event landscape from 6 pm. At RedNight, exhibitors in various halls of the Spielwarenmesse invite visitors to their stands to round off the third day of the fair with a delicious drink, culinary highlights and good music. In a relaxed atmosphere, industry and trade get to talk to each other and celebrate a great industry together. They cultivate existing business relationships or make new contacts – a key success factor in the dynamic toy industry.

A colorful mix

Almost 100 exhibitors from various countries will transform their stands into individual party areas on the Thursday of the 74^th Spielwarenmesse. And it's not just the big exhibitors who will be partying hard. RedNight offers a valuable platform for small and medium-sized companies and start-ups in particular to network globally and build sustainable partnerships. Among the American companies already registered are Kids2 (Hall 3A), Brain Tree Games (Foyer Hall 10) and LongPack Games (Hall 10). Participation in RedNight is free of charge for visitors to the Spielwarenmesse.

“With its special flair and the creative efforts of the exhibitors, RedNight offers the perfect setting for networking,” says Christian Ulrich, Spokesman of the Board of Spielwarenmesse eG. Anyone who wants to experience the industry in all its diversity should definitely not miss this big party.

Pictured above are members of the Board of Spielwarenmesse eG: Christian Ulrich, Florian Hess and Jens Pflüger. All photos are credited to Spielwarenmesse eG/Alex Schelbert.