I am posting some anecdotal Toy Stories about a number of my favorite toys I've worked on in my career.
Toy Stories Chapter 1: Tony the Tattooed Man!
No entertainment license, but an inventor item with a funky look and play-pattern, and it remains a cult classic among the old guard at Mattel. Our TV Commercial Tony actor was our presenter for our He Man showroom, but with heavy facial prosthetics. Also had a brief career in wrestling! Classic lines: “He loves tattoos and so will youse.” “Tattoo him, tattoo you” and “Stick’em on his head, stick’em on his gut, you can even stick one on his – But not on TV!”. 1 in 50 Tonys has a tattoo on its butt. If you’re so lucky, you win 500 free tattoos! Sourcing was a challenge. We settled for a pre-approved ocelot print fabric on the shorts, but most of the effort went into creating a tattoo that could stick on skin and not migrate into the plasticizer of the PVC body. The beginning of my real world chemistry education. It was also my first project as the Marketing lead.
Licensing tech for a consumer product. Lessons Learned.
How Technology Is Changing The Toy and Tabletop Game Industry
MESH BASICS - Post One of Six in Series
Rachele Harmuth - Don’t Stay in Your Lane. Ask Questions.
The Recent Rise in the Kidult Industry: Why Adults Love to Play Like Kids
Fact Sheets for Hong Kong International Licensing Show and Asian Licensing Conference
THE IMPORTANCE OF DIGITAL PLAY IN A CHILD’S DEVELOPMENT
A Case History: How We Drove Explosive Growth in the Barbie Adult Collector Business
Creative Fold's Edoardo Kulp - Live What You Love
The Psychology of Game Design: Why Some Games are More Addictive than Others
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
Daryl Andrews says... "GO TO CONVENTIONS!"
Ed Gartin is... the Evel Knievel of Inventor Relations!
Matt Leacock talks Game Design...
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer