I am posting some anecdotes about a number of my favorite toys I've worked on in my career.
Toy Stories Chapter 3: Hot Wheels Adventures!
Vehicle & Micro Playset, in one! This was a fun line, because I wrote the comic stories on the package back, and included the likeness of my own dog as “Pablo, the Wonderdog.” The hero, Tim Taylor, was named after our fearless leaders, Tim Kilpin & Mark Taylor. Errol McCarthy created the art and added clever lines, and I loved the way it turned out. Gary Swisher always told me that I wrote better stories when I was in a serious time crunch than when I had time to reflect. To quote Pablo, “arf!” Lesson learned in the Advertising: Be careful with the use of humor. We used Gary Owens of Laugh-In fame as the voice-over, and we thought it was hilarious. However, kids in testing though it was stupid, resulting in a rare “dissuasive” score! Hey, that’s why we test!
Licensing tech for a consumer product. Lessons Learned.
How Technology Is Changing The Toy and Tabletop Game Industry
MESH BASICS - Post One of Six in Series
Rachele Harmuth - Don’t Stay in Your Lane. Ask Questions.
The Recent Rise in the Kidult Industry: Why Adults Love to Play Like Kids
Fact Sheets for Hong Kong International Licensing Show and Asian Licensing Conference
THE IMPORTANCE OF DIGITAL PLAY IN A CHILD’S DEVELOPMENT
A Case History: How We Drove Explosive Growth in the Barbie Adult Collector Business
Creative Fold's Edoardo Kulp - Live What You Love
The Psychology of Game Design: Why Some Games are More Addictive than Others
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
Daryl Andrews says... "GO TO CONVENTIONS!"
Ed Gartin is... the Evel Knievel of Inventor Relations!
Matt Leacock talks Game Design...
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer
Toy Inventors--The Heart and Soul of the Industry
Brian Turtle: 'Endless' Stories, Advice, Kevin Bacon and More! tBR Person of the Week
Jonathan Levy on Jon2.0 - from Co-Founding Mastermind Toys to Spin Master
Andrew Perlmutter's Journey from Glencoe to Funko with Crazy Ideas that turned out Golden
Tait & Lily, Inventors of Betcha Can't!