Associate Marketing Manager- Social Media for Educational Insights

by Educational Insights | 2022-09-01

Position Description:

In this role, you will lead strategy and oversee execution of all things social for EI. As an integral part of our marketing team, you’ll connect our “passion igniter” fan base to our brand across EI’s key social media channels, blogs, and websites through developing social campaigns that align with our marketing plans; managing influencer and partnership initiatives; collaborating on retailer promotional opportunities; and navigating platform shifts and consumer behavior so EI can quickly and nimbly adjust our communication style to fit current trends. This role partners with a variety of internal teams, as well as manages collaborations with external agencies and resources.

APPLY HERE https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=3567c614-8788-4585-996b-e1d21e260258&ccId=19000101_000001&jobId=442572&lang=en_US&source=EN

Scope of Responsibilities:

As our Associate Manager, Social Media you will:

Be an expert! You’ll take the lead in strategizing, navigating, managing, and keeping security tight for EI’s brand presence on all social channels, including Instagram, TikTok, Pinterest, Facebook, LinkedIn, Amazon, YouTube, Twitter, EI blog, and more!
Take charge! You’ll manage the development of a monthly social and blog content calendar that aligns with EI’s brand and ongoing/seasonal campaign goals.
Build community and ignite engagement! As one of the gatekeepers of EI’s channels, you’ll focus on building a community of engaged passion igniters, who connect with and relate to EI’s playfulness, values, mission, and energy.
Influence our success! You’ll seek out and manage partnership and collab opportunities through influencers, influencer agencies, live streamers, and aligned brands to help share our story, build awareness for EI, grow our followers, and ultimately influence more sales for our products.
Help our accountants see the light! You’ll tie how building brand connections through storytelling and community contributes to our sales growth across channels.
Share our story internally, too! You’ll use your own influence to share with fellow teammates inspiration from our fan base; encourage internal team support for our posts and initiatives; and provide frequent social listening updates.
Push us to be innovators and first adopters! You’ll keep your eye on this ever-changing landscape and build a test & grow model for us to stay relevant with and, even, ahead of the appropriate social trends.
Requirements/Preferences:

Bachelor’s Degree
Deep expertise in multiple social media platforms
Excellent written and verbal communication skills
Highly detail-oriented, good problem-solving skills
Experience managing vendors and projects that involve multiple team members
Experience creating dynamic content (videos included!) that naturally and authenticity engages audiences
Ideal attributes:

Someone who is curious by nature, and who’s willing to take an entrepreneurial approach to the diverse set of opportunities available to our brand(s)
A multi-tasker who can drive and nimbly meet challenging and shifting deadlines and (sometimes) changing priorities
A creative problem solver who exudes a willingness to create resolutions to on-demand obstacles
A big thinker who is willing to push us to dive in and test new arenas
An enthusiastic storyteller who likes to have fun!

Physical Demands:

Standing – 30%
Sitting – 70%
Equipment usage – 70%
Travel – 5 - 10% (such as off-site live events or trade shows)
We are a drug-free workplace and an EEO employer

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

APPLY HERE https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=3567c614-8788-4585-996b-e1d21e260258&ccId=19000101_000001&jobId=442572&lang=en_US&source=EN

About Educational Insights:

We’re experts in play! For 60 years, our team of teachers, scientists, artists, coders, and kids-at-heart has created award-winning toys and games designed to spark creativity, ignite curiosity, and provide opportunities for kiddos to discover their unique passions. Our team motto is, "Where work is play." We love to laugh, ride our bright-red scooter through the halls, and delight in testing out new games. Our love of play transfers into the toys and games we create, where we aim to build confidence, celebrate diversity, and ignite the spark in every child.

APPLY HERE https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=3567c614-8788-4585-996b-e1d21e260258&ccId=19000101_000001&jobId=442572&lang=en_US&source=EN

1-Click Application

Related Classified

REMOTE Senior Account Manager

Brilliant PR & Marketing seeks a REMOTE Senior Account Manager (SAM) with extensive experience in an agency setting, that knows the ins and outs of media and influencer relations, account management and social media management intimately, and is skilled at creative thinking, strategic planning and business development skills. The SAM will lead a 3+ person team that will depend on you as the guiding force behind all account activities, primary client contact and professional mentor.
You’ll manage both short-term deadlines and long-term goals, and oversee tactics ranging from strategic program development, media strategy development, brand positioning and messaging development, media and influencer outreach lists and materials, developing client collateral including surveys, direct pitching for high-priority programs, team project management, tracking and managing against team goals, reporting results and more.

REMOTE Account Manager

Brilliant PR & Marketing seeks a REMOTE Account Manager (AM) with extensive experience in an agency setting, that knows the ins and outs of media and influencer relations and client management intimately, and is skilled at creative thinking and strategic planning. Experience and a strong point of view related to social media management and business development will be highly valued. The AM will lead a 3+ person team that will depend on this role as the guiding force behind all account activities and a source of professional growth.

The AM will manage both short-term deadlines and long-term goals. Tactics to be overseen range from strategic program development, media/influencer strategy development, brand positioning and messaging development, media/influencer outreach management, developing client collateral including surveys, pitching for high-priority programs, team project management, tracking and managing against team goals, reporting results and more.

REMOTE Account Executive

Brilliant PR & Marketing seeks a REMOTE Account Executive experienced in an agency setting, with aspirations to progress to more senior-level positions. You’ll work within the framework of a supportive 3-4 person team. This team will depend upon you to execute the fundamental account tasks you’ll be leading to contribute to clients’ campaigns, strategies, events, and activations.

This role is the perfect opportunity to enhance your media prowess as a pitch master while also perfecting your written and verbal communication as an account lead on pitching centric accounts. You’ll support your team with media and influencer relations, idea creation, mapping out pitching angels and strategies, devising influencer campaigns and events, leading your junior team members to success, and more!

REMOTE Senior Account Coordinator

Brilliant PR & Marketing seeks a REMOTE Senior Account Coordinator (SAC) with 2-3 years experience in an agency setting. Key responsibilities for this role include researching new media outlets and influencer channels, scouting industry trends, building targeted media and influencer lists, supporting social media content creation and channel management efforts, overseeing and coordinating sampling for clients, and merchandising your team’s success to client’s through daily and monthly reporting. This role works with a supportive 3-4 person team that will depend upon and guide you to execute the fundamental account tasks you’ll be leading.