Are you interested in crafting the digital marketing journey for one of our largest global retailers to impact how the LEGO Group reaches more children through play?

Bring your outstanding eCommerce and marketing expertise and help build the growth in the US!


Core Responsibilities



Contribute to the development and execution of the US omnichannel retail strategy, performance objectives, and execution plans to meet the LEGO Group’s audience-first and consumer sales ambitions
Construct, socialize, and implement annual digital marketing / promotional plans for one of our largest global customers
Be a driver of innovation and digital capabilities to meet shoppers where they are; stay up-to-date on relevant developing and future trends to find opportunities and gain traction with key business partners
Liaison with a number of internal and external partners (i.e., Sales, Brand Marketing, Marketing Planning, retail media and agency partners)
Use data and key insights across platforms to inform decision-making and campaign optimizations
Collaborate with Analytics to conduct promotional analyses to understand lift and return on investment from activities
Support key customer planning and negotiation activities (i.e., Joint Business Planning, Customer Selling-In)
Manage digital marketing budget for one of our largest eCommerce players



Play your part in our team succeeding

The eCommerce Retail Marketing Manager position is part of the US Marketing team. This role is tasked with developing and implementing the eCommerce marketing strategy in partnership with cross-functional internal and external teams, while managing a budget to foster growth for one of our largest global customers. It is essential for achieving commercial success!

To be successful, the eCommerce Marketing Manager is required to build strong internal & external relationships within the US Sales and Trade Marketing teams and with other internal teams (e.g., Brand Marketing, Finance), and external agencies. The role requires strong data and insights orientation, as well as an innovative approach in a fast-paced, constantly evolving environment.

Do you have what it takes?



Proven experience in marketing, analytics, eCommerce or related field
Deep working knowledge of large eCommerce sites and digital marketing tools and methodologies, including understanding of market dynamics and key interdependencies
Ability to collaborate cross-functionally, internal/external, to solve complex problems and deliver results
Excellent leadership abilities with a talent for prioritizing tasks, delegating responsibilities, and implementing effectively in a high-performance setting
Highly meticulous, possessing strong organizational and communication skills
Bachelor’s degree in Business, Marketing or related field preferred or equivalent work experience



Additional Details On This Position



The salary for this position has a range of $100,900 - $151,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.
Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.



Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.