Senior Marketing Lead

by The Bloom Report | 2023-04-17

ASTRA, is the "Guiding Star of the Specialty Play Industry" and we are seeking a senior level marketing professional able to execute brand building needs across multiple communications platforms.

Responsibilities include planning and executing marketing materials, tracking and analyzing the performance of advertising and promotional campaigns, managing the marketing budget and ensuring that all marketing materials are in line with our brand identity.

This position is home-based, reporting directly to the President of ASTRA. The individual will work in collaboration with the internal operating team and outside services to plan marketing strategies in line with the strategic goals as set by the Board of Directors.

MORE INFO HERE:
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ABOUT ASTRA

Founded in 1992, ASTRA is a not-for-profit trade organization that serves more than 1,800 independent toy retailers, manufacturers, and sales representatives of the specialty toy industry. ASTRA is a dedicated community of professionals committed to providing children with healthy, quality play materials that have high play value.

For more information on our Mission, Vision and Values click here: https://www.astratoy.org.

RESPONSIBILITIES

This position is the Senior leader of our Marketing team, reporting to the President. It is a hands-on role, working with internal staff and external partners. Responsibilities include:

Strategic. Developing marketing programs in line with Strategic goals and translating these into executable plans for brand building and organizational growth
Implement. Executing programs across all marketing touchpoints: social media, advertising vehicles, email, press relations, website, events, influencer marketing, point-of-purchase
Creative. Managing the delivery of creative assignments and reviewing reports activities of outside marketing partners to ensure timely and on-strategy execution, leading daily and weekly marketing and creative reviews.
Management. Reporting on marketing program development, launches, budgeting, KPI’s, opportunities & risks.
PR. Developing strategies, coordinate and track Press and Influencer https://www.linkedin.com/redir/general-malware-page?url=outreach%2eEvents%2e Developing campaigns that support trade events, identifying opportunities to expand sponsorship opportunities. Copy. Create marketing and social media content. QUALIFICATIONSMinimum 5 to 8 years of experience in the marketing field (consumer goods and/or brand management preferred)Fluency in digital marketing, current understanding of best practicesDeep understa
nding of major communications platforms in new and old media Experience in fully integrated campaign strategy and man
agementExperience in developing, tracking, and tuning KPIs. Knowledge and experience of communication p
latforms, analytics and processesBrand management experienceSocial media, PR and Email marketing platform experienceS
elf-directed, self-motivated, able to work from home office .Organized and strong ability to work cross-functionally.Ability to actively execute while also planning for future executions.

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