ULTRA PRO ENTERTAINMENT AND PARIS- BASED ZANZOON ANNOUNCE PLANS TO EXPAND AWARD-WINNING POKÉMON TRAINER LINE WITH NEW GAME FOR THE ULTIMATE POKÉMON FAN IN FALL 2026

Pokémon Trainer Ultimate joins Ultra PRO’s fan-favorite Pokémon Trainer games on display at New York Toy Fair Booth #2105

NEW YORK (Feb. 12, 2026) — Ultra PRO® Entertainment ("Ultra PRO"), a leader in tabletop game design, manufacturing, and distribution, today announced the expansion of its Pokémon Trainer game line with the introduction of Pokémon Trainer Ultimate, a new electronic guessing game developed in partnership with Paris-based Zanzoon that brings Pokémon to life through interactive gameplay and a color LCD screen. The new title anchors a growing suite of Pokémon tabletop games that will be showcased together at New York Toy Fair 2026 ahead of its retail launch later this year.

“We’re grateful to continue our partnership with Zanzoon as we build on the success of our Pokémon games and introduce new ways for fans to engage with Pokémon through thoughtful, tabletop-first play experiences, while remaining accessible for players of all ages,” said Susan Lindsey, Senior Vice President of Ultra PRO Entertainment.

Ultra PRO Entertainment’s Pokémon game line has grown into one of its most successful offerings, with multiple titles designed to engage fans across ages and play styles. Releases including Pokémon Trainer Trivia, Pokémon Trainer Guess, and Pokémon Trainer Expert have helped establish the franchise as a go-to Pokémon game experience for families and fans, with Pokémon Trainer Expert earning recognition as a finalist in the 2026 Toy of the Year (TOTY) Awards. Pokémon Trainer Ultimate represents the next phase of that evolution, expanding the line with new technology and deeper engagement.

Pokémon Trainer Ultimate introduces a new way to play, allowing players to think of a Pokémon and answer a series of questions as the electronic game identifies the correct one and displays it on a built-in LCD screen. Designed for one to four players ages 6 and up, with both solo and multiplayer quiz options, the game features all 151 Pokémon from the Kanto region. It offers approximately 15 minutes of gameplay per round and allows players to scroll through their collection and track missing Pokémon, building their expertise over time.

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Pokémon Trainer Ultimate will be available later this fall for a suggested retail price of $39.99, with a first look at the game and other new Ultra PRO games at the Ultra PRO Booth #2105 at New York Toy Fair taking place at the Javits Center from February 14-17, 2026. 

For more information about Ultra PRO Entertainment and where to buy its collection of easy-to-learn casual games, visit www.ultrapro.com.

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About Ultra PRO Entertainment:

Ultra PRO Entertainment is the tabletop games division of Ultra PRO International specializing in easy-to-learn casual games that bring joy and foster community through friendly competition. Ultra PRO games combine familiar gameplay with unique twists that can be completed in 30 minutes or less, offering endless opportunities for casual competitors to create lasting memories with friends and family. The dynamic team behind Ultra PRO Entertainment combines their own personal gaming enthusiasm and vast industry experience to drive innovation and excellence in every game produced. 

Ultra PRO International has been designing and manufacturing top-quality products since 1952, ranging from memorabilia collecting and tabletop gaming accessories to photo and scrapbooking albums. Ultra PRO also owns TableTopics, a broad line of conversation starter sets to spark great conversations at social gatherings, as well as SP Images trading card distribution. To learn more, visit www.ultrapro.com.