Blogs

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Q: I want to get started in the toy industry. When? Where? How? This question, worded more eloquently than my headline would suggest, comes from recent college graduate Jamie Cox.&...

So you\'ve won the license, now what? This week in Toy Stories we look at product that anchored a successful brand launch. Toy Stories Chapter 10: Harry Potter Games!Presentation theatrics aside, the p...

A lot of us in the Toy Industry have led or been involved in business pitches. This week in Toy Stories, I\'m recollecting a particularly large scale, theatrical, entertaining and successful pitch: Har...

How did you come up with the idea behind your newest game What the What?!    I was cleaning out my 85-year-old father\'s basement during quarantine and I kept finding all of these gadg...

  Mick and Keith. Elton and Bernie. George and Ira (okay, just checking to see how old you all might be). Words and music. You get the idea.   Design and Marketing. &...

Q. My company only sells low-tech toys. How can we effectively compete in an increasingly high-tech world?A. Let’s reframe: Physical toys are not low-tech…they’re high-touch! Physi...

On a very special Toy Stories, we discuss the creation of one of my very favorite brands EVER!Toy Stories Chapter 8: Max Steel!We were challenged with creating a Boys Barbie. Easy, right? At the ...

Tait & Lily, Inventors of Betcha Can't!