Blogs

Greetings, fellow POP toy enthusiasts! Today, we embark on a journey through time, exploring the wild and wonderful world of toy and game design. So, buckle up and hold onto your joysticks, as we take...

Hey there, POP friends! Today, we\'re diving into a topic that\'s near and dear to my heart: the importance of inclusivity in toy and game design. In a world as diverse as ours, it\'s crucial that we ref...

  SQUINKIES ARE BACK!  Blip Toys Brings Back the OG Micro Collectible Toy for a New Generation   The 2010 mega-hit and TOTY-award winning Squinkies are back - and squishier than e...

  How long have you been in the toy industry?   Virtually a working lifetime - around 45 years all up.     Where did it all start and where are you now?   It started...

Why and how did you get into the Toy and Game industry? My work is play! I’m a speech-language pathologist so helping people connect and communicate is what drives me. I’ve worked with ch...

I recently came across the age old question of \"What do I buy the person who has everything?\" It\'s a struggle me and my sister always face when prepping for Christmas, Mother\'s Day, or our mom\'s birth...

It\'s been three hours. The landscape hasn\'t changed in the past two. It\'s too close to the last stop to stop again and too far to the next rest stop. Your knees are stiff; you\'ve lost feeling in your ...

  As professionals in the toy and game industry our jobs are richly rewarded when we help children grow, learn, feel wonder and joy, when we make them smile and laugh.    This is a...

Cheap Thrills By Nancy Zwiers In my first year in the toy industry—over 30 years ago(!)—I marveled to a friend: “Making a great toy is easy.  Making a great toy at the right p...

As long time optical design consultants,  Optics For Hire has designed products for hundreds of applications from LIDAR for self-driving cards to ophthalmoscopes to street lights, spectrometers a...