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  A couple of weeks ago I was asked out of the blue to speak to 6th graders at a local elementary school on career day.   So, picture this: there I was, thrust into the limeligh...

  When our friends at Mattel tasked McHale Design to take on the project of creating branding, new packaging, and style guide for WWE’s 2024 action figure line, we enthusiastically embra...

  A few weeks I wrote about The Top 7 Mistakes Collectible Brands Make (and how you can avoid them), this goes into more depth on one of those, possibly the most fun one – Collabs...

Toys are machines around which play is created. Toys have influenced many important designers and artists Toys matter to all of us and to the world as a whole   Creating and bringing toys to ...

I have been a toy and game inventor and licensor for decades managing Lund and Company Invention, L.L.C. in Chicago. For more than 35 years we created a wide range of dolls, board games, preschoo...

The little stuffed animals that saw us through Y2K are back! Get in the Ford Taurus and join Arch on a nostalgic safari through his local gift shops.   In the late 1990s, Beanie Babies entered ...

$900,000 in Brand-New Toys Donated by Toy Community Will Bring Benefits of Play to Children in Need   The Toy Association is celebrating the first-ever International Day of Play&nbs...

NOMINATIONS FOR THE 2024 TOY & GAME INTERNATIONAL EXCELLENCE AWARDS ARE OPEN! People of Play (POP) is Accepting TAGIE Award Nominations NOW Through August 2nd SUBMIT YOUR NOMINATIONS HERE https:...

  Even though I’ve been in the play industry for 30 years, I’ve somehow never been to Licensing Expo so with this being my year dedicated to trying new things and attending new sho...

If you have kids or know “kids these days,” you’ve developed a perspective about Social Media.   “They love it! They are so creative and making such interesting conne...

Tait & Lily, Inventors of Betcha Can't!