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Alex Wolf: Patterns in Nature
Designing play taught me the elegance of the mind mirrors that of nature
At the Rhode Island School of Design, I had an idea to make a certain type of sculpture, in which kinetics and touch were intrinsic to the object, and that you learned from by its motion, but I didn’t quite know how to express as a thesis. Years later, as a parent playing with my child, objects in motion moved front and center. The nickel dropped — what I had wanted to make were toys, games, and puzzles. It was a surprise to me to discover that if I understood an idea, I could make a game or toy about it, so you can play with the idea yourself. Playing, with ideas in the mind, and with things in space, is a blur of the hand-eye mind connection. A connection which makes artists like children as much as children naturally like artists.
Bruce Lund's Fifth Book to Be Published!
Many of you know professional inventor Bruce Lund—and if you don't know Bruce personally, you certainly know the toys and games he has brought to life over the years.
When Bruce lived and invented in Chicago, his office was legendary, complete with secret doors and surprises around every corner. It was exactly the kind of place you'd expect from someone whose career has been built on creativity, curiosity, and play.
I've read several of Bruce's books and always come away with new insights, plenty of laughs, and a few stories I can't wait to share with others. Over the years, we've featured excerpts in the Bloom Report, and readers have loved his unique blend of wisdom, humor, and hard-earned lessons from a lifetime of inventing.
Cartoon Lovers, Lexophiles & People in Need of a Smile!
Cartoon of the Week: Another wonderful cartoon submitted this week!
Do you have a cartoon, quote or a joke to share? Send it to Mary.
Memorable Quotes: "Forecasting our futures is built into our psyches because we will soon have to manage that future. We have no choice. No matter how often we fail, we can never stop trying." – Alan Greenspan
Toy Industry Word of Day: If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!

Happiest of Birthdays to our colleagues celebrating birthdays this past week
The court approved splitting up the company in three separate deals.
The board approved Ryan Cohen’s request to nix the performance award, reportedly valued at $35 billion, as the company focuses on the proposed deal.
Playmobil, a German line of beloved little plastic toys that includes human figures, animals, buildings and countless other accessories, will no longer be produced in Germany, as the manufacturer is shifting operations abroad to cut costs.
Keir Starmer resigns as PM, and Andy Burnham confirms he will run to replace him.
Google is investing in independent movie studio A24 as part of a new artificial-intelligence research partnership between the two companies.
Two of Germany’s most iconic toy companies are joining forces. Ravensburger and Steiff will unite for a new era of growth for both brands.
Ryan Hamilton sits down while wrapping up Astra 2026 in Milwaukee to share insights about upcoming trends.
As consumer demand for soccer-inspired toys surges globally, The Toy Association’s trends team has been spotlighting soccer-themed toys and games from member companies across major media markets in June.
Here’s everything you need to know about the August edition of Toy World, how you can get involved and the deadlines to make a note of.
Once, dolls were seen as toys for girls—until clever companies reimagined them as “action figures” and made them irresistible to boys. With that simple rebrand came explosive success: from G.I. Joe, the original “action figure,” to the galaxy-spanning rise of Star Wars, the muscle-bound power of He‑Man, and the shape-shifting dominance of The Transformers.
Mahjong is experiencing a widespread resurgence in the U.S., driving demand for the game to unprecedented heights.
The clock is ticking to get your toys and games into our second-biggest issue of the year!
Bob Peirce on the inimitable filmmaker who viewed all life through the lens of play.
Watch Dave from Lucky Penny Shop demonstrate Gravi-Tease water mazes from Mag-Nif.
The Liddle Kiddles Talking Townhouse expanded the doll line’s play patterns by providing children with a portable setting for storytelling and everyday domestic play.
The basement cleanout was supposed to be simple. Just old boxes, forgotten holiday decorations, maybe some moldy paperbacks. Then you spot something metallic gleaming under years of dust — a toy robot with painted silver limbs and battery-operated eyes that once lit up your childhood mornings.
Captain Power toys turned Mattel’s 1987 sci-fi series into an interactive TV battle with ships, figures, VHS missions, and light-sensor play.
"Disney and Pixar's "Toy Story 5" tallied $160 million domestically during its opening weekend, the highest debut in franchise history.
Pop icon Cyndi Lauper is becoming an action figure alongside professional wrestling legends “Rowdy” Roddy Piper and Captain Lou Albano.
The annual pop culture convention for all things movies, TV, comics, animation, video games and toys runs Thursday to Sunday, July 23-26, at the San Diego Convention Center.
Bandai Card Games says the game is a strategy-focused experience aimed at competitive players, with a worldwide launch planned for 2027.
Universal developed its new Lego movie with Reeves in mind after not greenlighting any other Lego scripts since acquiring the rights in 2020.
New officially licensed collectibles arrive in Collector’s, Boxed, and Mini Editions TUBBZ, the cult collectible brand known for transforming iconic characters into collectible cosplaying ducks, has revealed its latest officially licensed release.
From iconic comic book titles to highly collectible licensed merchandise, Diamond Comics’ ranges are designed to help retailers tap into a passionate and consistently growing fan market.
Disney's Toy Story 5 enjoyed the animated franchise's best ever opening weekend, with ticket sales of more than $300m (£227m) globally.
The company is celebrating the release of Minions & Monsters with plush toys of new movie characters for fans to find and collect.
CBeebies is launching a series of Bluey Minisodes this summer alongside a brand new Bedtime Story starring the voice actors behind Bluey's Mum and Dad.
The multi-year agreement brings the Australian brand back to Canada beginning next spring.
The company debuts new footage from the upcoming Peanuts feature film and talks about Strawberry Shortcake's future.
Jazwares is releasing toys based on "Netflix’s KPop Demon Hunters," including Squishmallows and plush figures following the first anniversary celebration of the animated blockbuster.
Attack of the Vine!, the next set for the Disney Lorcana Trading Card Game, will allow users to collect cards featuring glimmers from Pixar Animation Studios.
This program will include plush, collectibles, and more, with products slated to launch in early 2027.
Paramount Products & Experiences brings the half-shelled heroes on stage next fall with Teenage Mutant Ninja Turtles Live on Stage!
The upcoming collection includes the first-ever official Palsworld toys and collectibles.
Streamer sets December Oscar push with Brad Bird’s noir sci-fi and Cannes acquisition 'In Waves'.
French animation studio TeamTO is producing 'Tetris: World Builders,' a new CG-animated adventure series aimed at kids aged 6 and up.
Legendary Entertainment has acquired the rights from Universal, which initially optioned the project in June 2020.
In the new series, Princess Bubblegum and Marceline the Vampire Queen journey across the farthest reaches of Ooo, encountering familiar faces and new dangers.
'Invincible' Season 6 is coming to Prime Video, with the Robert Kirkman show joining 'BoJack Horseman' as one of the longest running streaming animated series.
One of the most stylized comics characters is getting a spinoff in a stylized genre.
DC dropped some big, over-seven-feet tall news on Thursday: Absolute Batman, the best-selling DC Comics series, is heading to the small screen. An animated Absolute Batman show is in the works, as announced at Annecy Animation Fest.
Universal Pictures announced Thursday that 2028 will see the release of Donkey, a film focused on Eddie Murphy's Shrek sidekick.
Disney will be releasing a seven-piece collection of products specifically for the Grand Prix, marking the European debut of its Disney x Formula 1 Fuel the Magic campaign.
The wheeled toy line includes junior bikes, scooters and accessories that feature popular KPop Demon Hunters characters and themes.
Fans can preorder the main characters from the hit series.
More than 100 products are rolling out worldwide.
The Meta-owned company is going decidedly retro by experimenting with time-honored video formats with its creators.
Studiocanal is teaming with its 'Paddington' production partner Heyday Films, on a new animated TV series based on Astrid Lindgren's Pippi Longstocking.
Rideback, the production company behind the billion-dollar live-action 'Lilo & Stitch' and 'Aladdin' movies, brought it to the studio and will produce.
Hosted by Laila Lockhart Kraner, who played Gabby in the “Gabby’s Dollhouse” movie, the show follows young baker-and-maker duos as they compete in baking and crafting challenges that bring the Dollhouse to life.
Bubbles, Blossom and Buttercup are coming to the big screen in a new "Powerpuff Girls" movie at Warner Bros.
Universal and Imagine Entertainment are reportedly reuniting the original creative duo for a follow-up to the 2000 holiday classic.
Red Castle Games owner Matthew Mičetić told BoardGameWire expanding scope to welcome young people, families and casual gamers was one of the biggest opportunities for game stores today.
After two decades with Best Buy and seven years serving as chief financial officer, Bilunas is leaving the company.
Lauren joins Hoopla following 16 years at Generation Media and will be overseeing strategy, client development and campaign innovation.
“I always say we never had two nickels to rub together, but we figured it out and the house was always full of love,” Matt Proulx said.
With over 20 years experience, Tarek will be supporting Mattel's commercial priorities and long-term growth ambitions across the Middle East region.
Godzilla is back in ways you've never seen before! Bandai Namco Toys & Collectibles America (BNTCA) is bringing a whole new way to experience the world of Godzilla with Godziburst.
The Play District: Powered by Hasbro is an entertainment destination featuring play experiences for NERF, Peppa Pig, Transformers, and more.
Asmodee expects a compound annual growth rate (CAGR) for social games of between 4% and 8% between 2025 and 2030, compared to about 4% for the wider board games market.
Squeek's (low) tech products have a retro feel in their simplicity and are based on 19th century optical illusion devices.
The retailer is bringing its toy shop experience to Heathrow Terminal 2 along with a summer of family activities including a treasure hunt, a teddy bear check-in desk and a Hamleys Bear parade.
Mattel is joining the nationwide celebration of America’s 250th anniversary with a series of brand activations, community initiatives, and family-focused experiences taking place throughout the summer.
Construction is officially underway on The LEGO Group’s latest solar park, opening in Billund, Denmark, in 2027.
Disney Store brings alien adventures to ‘Lilo & Stitch’ fans with its 626 Day collection, featuring collectibles, plush, and more.
Diamond UK has signed agreements with Image Comics and UDON Entertainment for distribution to the UK and EU book and comic markets, the companies announced.
To Become the Exclusive Accessories Partner of the 'Shuffle Up & Play' Show
The retailer’s new locations — which will be in states such as California, Arizona and more — will top its average square footage.
The company, which has built its reputation adapting indie comics into tabletop games such as Mind MGMT, has unveiled Off the Page Games Unbound, which will publish games not tied to existing comic book licences.
The move broadens Awaken Realms' publishing portfolio beyond the large-scale, narrative-driven and miniature-heavy titles for which it is best known, such as the hugely lucrative Nemesis series, Tainted Grail and ISS Vanguard.
The Make Your Own Range includes sets for users to craft their own rockets, fairies, cats and even their own theatre.
Hasbro extends its collaboration with renowned artist Romero Britto to launch fine art canvas prints and collectibles inspired by Monopoly.
The toy company’s second New York store is part of a broader partnership that will see FAO Schwarz products in all Nordstrom stores later this year.
Hasbro announced it is a 2026 honoree of The Civic 50, Points of Light's prestigious recognition of the 50 most community-minded companies in the United States.
The creator-inspired collection brings beauty, accessories, and collectibles to Generation Alpha fans.
The company went on an investment spree in Japan at the turn of the decade but is now purportedly keen to refocus its portfolio around UGC platforms.
A California WARN notice shows 93 roles impacted.
The Sonic the Hedgehog franchise has truly had some low points through the years.
Veteran SEGA developer Yosuke Okunari has stated in a Famitsu feature that he has been hard at work on a massive project cataloging everything SEGA has made, both hardware and software.
Moby Professional's premium tier will cost $14.99 per month, and will be free to all users during the platform's beta period.
An Ultimate Edition of the game, with "premium vehicles, weapons, apparel, and action" will cost $99.99.
The makers Nickelodeon All-Star Brawl have founded a licensed game publisher.
Sony is laying off 'most' of the Destiny team, 'some' Marathon devs, and making reductions across SIE teams that support the Bungie's operations.
Microsoft is blaming AI-driven memory shortages and price hikes for driving up the price of Xbox hardware.
Combat Waffle Studios, the VR developer behind Ghosts of Tabor, has laid off staff after a project with a 'large platform partner' was cancelled.
A reimagined ‘Star Fox’ relaunches while Nex Playground lands partnerships.
Netflix has unveiled the streamer's next big play-on-TV video game will be the immersive horror title "Unhinged" starring Zoe Kravitz and Sadie Sink.
The Toy Association™ submitted comments on June 15 in response to two federal actions with potential implications for toy companies, advocating for practical, risk-based policies that protect consumers while minimizing unnecessary burdens on the industry.
With the first day of summer right around the corner, The Toy Association™ is sharing its top tips for safe outdoor play and toy shopping on social media to ensure kids are playing safely while having fun in the sun.
The Toy Association participated in the International Consumer Product Health and Safety Organization (ICPHSO) North America Product Safety Training Workshop held at the Lowe’s headquarters in Mooresville, North Carolina on June 18.
Learn how Ravensburger North America, one of the world’s leading game and puzzle makers, partners with TTF’s Toy Chest to create meaningful impact for children in need and reinforce the company’s commitment to social responsibility.
The award aims to celebrates "everything that’s the best about gaming", with previous winners across the award’s 26-year run having included Blood Rage designer Eric Lang, Nigerian games industry publisher and evangelist NIBCARD, and the entire ‘actual play’ movement of people livestreaming and podcasting roleplaying games.
In July, CAMP and FAO Schwarz stores across the U.S. are hosting free Bluey-themed storytime sessions for families and kids again.
In the spirit of Buzz Lightyear, Disney is taking Toy Story 5 to infinity and beyond the big screen with events to give joy to kids in need.
The collaboration applies universal design principles to three products while expanding support for families.
The Origins Awards are given out for excellence in game design, and are intended to highlight the best in the tabletop games industry for that year's cycle.
Organized by Shiwen Chaocreation, the "ORITOY Original Toy Project" is set to debut from July 1 to July 31, 2026, at Fnac Taipei Nanjing West Store, inviting the public to discover the unique charm of original Taiwanese designer toys.
Winners of this year’s awards were crowned at an event in central London, recognising the best creatives across the toy and game industry Creatives from across the toy industry were celebrated last night at the Play Creators Awards.
MINISO Advances its Proprietary IP YOYO with Landmark Art Exhibition at New York’s Grand Central.
The annual Breyerfest fair is returning next month for its 37th year. The fair will include horses, activities, and performances.
The A' Toys, Games and Hobby Products Design Awards are open for entries by Toy Designers, Game Studios, Industrial Designers, Hobby Product Manufacturers, and more.
Kids India is the leading premium platform for one of the world's fastest-growing toy markets.
BRANDmania 2026, the international festival dedicated to licensing, brands and collaborations, returns to the Zeche Zollverein industrial complex in Essen on 24 and 25 June.
Inspired by Spider-Man's hometown of Queens, New York, the brand is hosting an activation on Saturday, June 27, where fans can experience a replica of Peter Parker's apartment.
The World of Toys programme organised by Spielwarenmesse eG continues to gain momentum, offering international manufacturers attractive opportunities to tap into new markets in the second half of the year as well.
Guillemot established the influential French publisher Ubisoft in 1986 alongside his brothers.
Prolific 'Magic: The Gathering' Artist Passes Away
Worldwide Magazines Weekly Top Stories
Some stories added Friday afternoon. Check Back for Complete Lists.
Toy Trade Monthly & Special Issues
Adventure Media & Events (US)
Toyworld (UK)
Licensing.biz Powered by Toyworld
ICv2: The Business of Geek Culture (US)
Casual Game Insider
Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)
Global Toy News
The Bugg Report (Australia)
The Toy Universe (Australia)
hobbyDB
BoardGameWire
Toy Store (Italy)
Video of the Week
Shrinky Dinks: How Two Moms Created a 70s Toy Craze
POP Classifieds - Free and Easy
"I kept an eye on People of Play's Classifieds and now I work at TOMY!" -Jeff Hersheway, Digital Content Manager at TOMY International
Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.
You can also post IP and more to sell. We just posted a listing for US Utility Patent & Trademark: MOGO.
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- David Yakos, Founder of Streamline Design and Owner of Salient Technologies
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