Welcome to Your Weekly News Brief!

Happy Bloomin’ Friday!

Summer is in full swing! I hope you're enjoying the sunshine and rediscovering your favorite outdoor toys, Knowing we are exactly halfway around the year to Christmas (26 Fridays until Christmas!), when everything we’re making right now will bring joy to kids of all ages!

The Toy Association will be closed next week for its summer holiday, so there will not be a Bloom Report. We'll be back the following week with two weeks of industry news, stories, and celebrations.

See you in two Fridays!
 
Mary and the POP Team

Bloom Report Subscribers Say...

  • "Love your report - keep up the great work!" -Rick Stringer, SVP, Crayola
  • "I’ve been reading the Bloom Report faithfully since the Phillip days and can’t be more impressed that Mary has carried on the tradition. It is the highlight of my Fridays. Not just for the comprehensive recap of all things in the industry, but for the little personal touches – the quotes, cartoon, birthdays, obituaries, Person of the Week interview – these bring out the heart and soul of our industry." -Alan Dorfman, Super Impulse
  • "The Bloom Report is always a Friday treat!" - Dana Cohler Moncrief, Moose Toys
  • "Thank you Mary!  My workday can now begin. Fridays always start out, at my desk, with a large iced coffee, SportsCenter in the background and The Bloom Report."  -Tom Rushton, Revenew Sales
  • "If you know, you know: the Bloom Report is the New York Times of the toy business." - Lev Nelson, Sky Castle Toys
  • "I read the Bloom Report religiously." - Josh Staph, Duncan Toys Company
  • "Mary, I'm building a wholesale distribution business in Australia. Another wholesaler told me about you and said it would be invaluable to get the Bloom Report."- Scott McCall, mishmashed
  • "I go to work 6 days a week and magic happens! On day 7 I read the Bloom Report." 😁 - Rick Derr, Learning Express
  • "Tell me you're in the toy industry w/o telling me you're in the toy industry: Friday Morning = a cup-a-Joe & Bloom Report!" -Tim Walsh, The Playmakers
  • "I don't know anyone in the industry that doesn't read the Bloom Report." -Ken Lewis, 4Kidz, Inc.
  • "I am a long-time reader and champion of the Bloom Report. The quantity of quality articles on so many different aspects of our industry  is unmatched and  I regularly share and discuss them with my management team as an important business tool."  - Jim Engle, Little Kids Inc.
  • “I seriously look forward to each Friday to learn most every update + more in the Industry. Priceless info! Thank you” - Michael Kohner, The Michael Kohner Corporation

The Bloom Report has over 26,000 subscribers with a 50%+ open rate.
A banner ad is $5,000/year or just $96.15/week. Get Your Ad Now! Purchase Here!

Alex Wolf: Patterns in Nature

Designing play taught me the elegance of the mind mirrors that of nature

At the Rhode Island School of Design, I had an idea to make a certain type of sculpture, in which kinetics and touch were intrinsic to the object, and that you learned from by its motion, but I didn’t quite know how to express as a thesis. Years later, as a parent playing with my child, objects in motion moved front and center. The nickel dropped — what I had wanted to make were toys, games, and puzzles. It was a surprise to me to discover that if I understood an idea, I could make a game or toy about it, so you can play with the idea yourself. Playing, with ideas in the mind, and with things in space, is a blur of the hand-eye mind connection. A connection which makes artists like children as much as children naturally like artists.

READ MORE

Bruce Lund's Fifth Book to Be Published!

Many of you know professional inventor Bruce Lund—and if you don't know Bruce personally, you certainly know the toys and games he has brought to life over the years.

When Bruce lived and invented in Chicago, his office was legendary, complete with secret doors and surprises around every corner. It was exactly the kind of place you'd expect from someone whose career has been built on creativity, curiosity, and play.

I've read several of Bruce's books and always come away with new insights, plenty of laughs, and a few stories I can't wait to share with others. Over the years, we've featured excerpts in the Bloom Report, and readers have loved his unique blend of wisdom, humor, and hard-earned lessons from a lifetime of inventing.

READ MORE

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: Another wonderful cartoon submitted this week!

Do you have a cartoon, quote or a joke to share? Send it to Mary.

Memorable Quotes: "Forecasting our futures is built into our psyches because we will soon have to manage that future. We have no choice. No matter how often we fail, we can never stop trying." – Alan Greenspan

Toy Industry Word of Day:  If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!

Happiest of Birthdays to our colleagues celebrating birthdays this past week

Russel Peterson
Robyn Luscombe
Simay Beis
Anil Phagoo
Reuben Klamer
Tavis Parker
Dick Esterle
Ravi Narula
Rebecca Ruvalcaba
Garrett Whitmyre
Scott Friedland
David McLeod
Ira Hernowitz
Lauren Roberts
Seymour Wane
Simon Holdsworth
Eric Carle
Klaus Teuber
Jazmine Darden
Trina McFarland
Immanuel Singuillo

 

Financial, Legal and Tariffs

Toys ‘R’ Us Canada Scores Court Approval to Sell IP to NECA Owner Ad Populum

The court approved splitting up the company in three separate deals.

GameStop drops CEO package, heightens focus on eBay takeover

The board approved Ryan Cohen’s request to nix the performance award, reportedly valued at $35 billion, as the company focuses on the proposed deal.

Toymaker ends production of Playmobil figures in Germany to cut costs

Playmobil, a German line of beloved little plastic toys that includes human figures, animals, buildings and countless other accessories, will no longer be produced in Germany, as the manufacturer is shifting operations abroad to cut costs.

Keir Starmer Resigns as Prime Minister

Keir Starmer resigns as PM, and Andy Burnham confirms he will run to replace him.

Google Investing in ‘Backrooms’ Studio A24

Google is investing in independent movie studio A24 as part of a new artificial-intelligence research partnership between the two companies.

Ravensburger Acquires Majority Stake in Steiff

Two of Germany’s most iconic toy companies are joining forces. Ravensburger and Steiff will unite for a new era of growth for both brands.

Stories, Comments, and Advice

Get involved in the August issue of Toy World

Here’s everything you need to know about the August edition of Toy World, how you can get involved and the deadlines to make a note of.

Extraordinary Everyday: How the toy industry rebranded dolls for boys - and struck gold

Once, dolls were seen as toys for girls—until clever companies reimagined them as “action figures” and made them irresistible to boys. With that simple rebrand came explosive success: from G.I. Joe, the original “action figure,” to the galaxy-spanning rise of Star Wars, the muscle-bound power of He‑Man, and the shape-shifting dominance of The Transformers.

Why These $1,000 Mahjong Sets Are So Rare

Mahjong is experiencing a widespread resurgence in the U.S., driving demand for the game to unprecedented heights.

Submit Your New Products for The Toy Book’s ‘Fall Toy & Licensing Preview’ Issue, Featuring The Licensing Book!

The clock is ticking to get your toys and games into our second-biggest issue of the year!

PlayTime with Jacques Tati (Boundless Play)

Bob Peirce on the inimitable filmmaker who viewed all life through the lens of play.

History and Nostalgia

Vintage Game Demonstration: Gravi-Tease from Mag-Nif

Watch Dave from Lucky Penny Shop demonstrate Gravi-Tease water mazes from Mag-Nif.

Liddle Kiddles Talking Townhouse from Mattel

The Liddle Kiddles Talking Townhouse expanded the doll line’s play patterns by providing children with a portable setting for storytelling and everyday domestic play.

27 Vintage Toy Robots from the '60s Worth More Than Modern Electronics

The basement cleanout was supposed to be simple. Just old boxes, forgotten holiday decorations, maybe some moldy paperbacks. Then you spot something metallic gleaming under years of dust — a toy robot with painted silver limbs and battery-operated eyes that once lit up your childhood mornings.

Why Captain Power Toys Were Ahead of Their Time

Captain Power toys turned Mattel’s 1987 sci-fi series into an interactive TV battle with ships, figures, VHS missions, and light-sensor play.

Licensing and Entertainment

Bob Iger reflects on 10 years of Shanghai Disneyland as it defies the Chinese pullback Shanghai Disneyland hit 100 million cumulative visitors in 2025, according to the company. It's a relatively new but important foothold in Disney's history.
Pixar's 'Toy Story 5' lassos biggest opening weekend in franchise history with $160 million haul

"Disney and Pixar's "Toy Story 5" tallied $160 million domestically during its opening weekend, the highest debut in franchise history.

Cyndi Lauper WWE Action Figure Set Among Mattel’s San Diego Comic-Con Exclusives

Pop icon Cyndi Lauper is becoming an action figure alongside professional wrestling legends “Rowdy” Roddy Piper and Captain Lou Albano.

Hot Wheels SDCC Exclusives Inspired By ‘KPop Demon Hunters,’ ‘Stranger Things’ And ‘Top Gun’

The annual pop culture convention for all things movies, TV, comics, animation, video games and toys runs Thursday to Sunday, July 23-26, at the San Diego Convention Center.

Naruto Card Game is coming in 2027, with demos at Gen Con 2026

Bandai Card Games says the game is a strategy-focused experience aimed at competitive players, with a worldwide launch planned for 2027.

The next Lego movie is a Toy Story 4 reunion for Keanu Reeves

Universal developed its new Lego movie with Reeves in mind after not greenlighting any other Lego scripts since acquiring the rights in 2020.

Tomb Raider’s Lara Croft Celebrates 30 Years with New TUBBZ Range

New officially licensed collectibles arrive in Collector’s, Boxed, and Mini Editions TUBBZ, the cult collectible brand known for transforming iconic characters into collectible cosplaying ducks, has revealed its latest officially licensed release.

Diamond Comics offers broad range of comics and collectibles

From iconic comic book titles to highly collectible licensed merchandise, Diamond Comics’ ranges are designed to help retailers tap into a passionate and consistently growing fan market.

Toy Story 5 scores record opening weekend

Disney's Toy Story 5 enjoyed the animated franchise's best ever opening weekend, with ticket sales of more than $300m (£227m) globally.

Posh Paws releases Minions & Monsters movie plush

The company is celebrating the release of Minions & Monsters with plush toys of new movie characters for fans to find and collect.

Bluey Minisodes arrive on CBeebies

CBeebies is launching a series of Bluey Minisodes this summer alongside a brand new Bedtime Story starring the voice actors behind Bluey's Mum and Dad.

Kroeger Marketing Secures Canadian Distribution Rights for Wahu

The multi-year agreement brings the Australian brand back to Canada beginning next spring.

WildBrain Heads to Annecy with First Look at Strawberry Shortcake and Peanuts

The company debuts new footage from the upcoming Peanuts feature film and talks about Strawberry Shortcake's future.

‘KPop Demon Hunters’ Toys’ Rollout Continues After Film Celebrates 1st Anniversary

Jazwares is releasing toys based on "Netflix’s KPop Demon Hunters," including Squishmallows and plush figures following the first anniversary celebration of the animated blockbuster.

Ravensburger Lorcana releases new trading set Attack of the Vine!

Attack of the Vine!, the next set for the Disney Lorcana Trading Card Game, will allow users to collect cards featuring glimmers from Pixar Animation Studios.

Teddy Mountain Secures National Park Foundation License

This program will include plush, collectibles, and more, with products slated to launch in early 2027.

Paramount Reveals Teenage Mutant Ninja Turtles Live on Stage! Tour

Paramount Products & Experiences brings the half-shelled heroes on stage next fall with Teenage Mutant Ninja Turtles Live on Stage!

The Loyal Subjects Reveal Palworld Toy Line

The upcoming collection includes the first-ever official Palsworld toys and collectibles.

Netflix Unveils ‘Ray Gunn’ First Look, ‘Ghostbusters: Night Shift’ at Annecy

Streamer sets December Oscar push with Brad Bird’s noir sci-fi and Cannes acquisition 'In Waves'.

TeamTO and the Tetris Company Team Up on ‘Tetris: World Builders’ Animated Series

French animation studio TeamTO is producing 'Tetris: World Builders,' a new CG-animated adventure series aimed at kids aged 6 and up.

‘Magic School Bus’ Live-Action Movie With Elizabeth Banks as Ms. Frizzle Lands ‘Detective Pikachu’ Director

Legendary Entertainment has acquired the rights from Universal, which initially optioned the project in June 2020.

New Animated Series ‘Adventure Time: Bubblegum and Marceline’ Gets HBO Max Order

In the new series, Princess Bubblegum and Marceline the Vampire Queen journey across the farthest reaches of Ooo, encountering familiar faces and new dangers.

‘Invincible’ Renewed For Season 6 At Prime Video

'Invincible' Season 6 is coming to Prime Video, with the Robert Kirkman show joining 'BoJack Horseman' as one of the longest running streaming animated series.

Batman’s Most Iconic Villain Is Entering A New Genre

One of the most stylized comics characters is getting a spinoff in a stylized genre.

Absolute Batman animated series in development with Scott Snyder on board

DC dropped some big, over-seven-feet tall news on Thursday: Absolute Batman, the best-selling DC Comics series, is heading to the small screen. An animated Absolute Batman show is in the works, as announced at Annecy Animation Fest.

The next Shrek movie is coming a year after Shrek 5 apparently

Universal Pictures announced Thursday that 2028 will see the release of Donkey, a film focused on Eddie Murphy's Shrek sidekick.

Disney launches Formula 1 campaign for British Grand Prix 2026

Disney will be releasing a seven-piece collection of products specifically for the Grand Prix, marking the European debut of its Disney x Formula 1 Fuel the Magic campaign.

MV Sports & Leisure unveils KPop Demon Hunters wheeled toy line

The wheeled toy line includes junior bikes, scooters and accessories that feature popular KPop Demon Hunters characters and themes.

Funko Adds to Heated Rivalry Collectibles with New Pop! Figures

Fans can preorder the main characters from the hit series.

Miniso Launches Global Toy Story 5 Collection

More than 100 products are rolling out worldwide.

It’s Not TV. It’s Instagram: App Is Testing Longform, Episodic Storytelling on TV

The Meta-owned company is going decidedly retro by experimenting with time-honored video formats with its creators.

‘Pippi Longstocking’ Animated Series in the Works With StudioCanal, Heyday Films, Mediawan's Submarine and the Astrid Lindgren Company

Studiocanal is teaming with its 'Paddington' production partner Heyday Films, on a new animated TV series based on Astrid Lindgren's Pippi Longstocking.

Netflix Wins ‘Sesame Street’ Movie Rights

Rideback, the production company behind the billion-dollar live-action 'Lilo & Stitch' and 'Aladdin' movies, brought it to the studio and will produce.

‘Gabby’s Dollhouse’ Competition Show Coming to Netflix

Hosted by Laila Lockhart Kraner, who played Gabby in the “Gabby’s Dollhouse” movie, the show follows young baker-and-maker duos as they compete in baking and crafting challenges that bring the Dollhouse to life.

‘Powerpuff Girls’ Animated Movie in Development at Warner Bros.

Bubbles, Blossom and Buttercup are coming to the big screen in a new "Powerpuff Girls" movie at Warner Bros.

'The Grinch' Live-Action Sequel in Development With Jim Carrey and Ron Howard

Universal and Imagine Entertainment are reportedly reuniting the original creative duo for a follow-up to the 2000 holiday classic.

People of Play

“The future isn’t just about selling products”: award-winning board game retailer on why creating community is key to success -

Red Castle Games owner Matthew Mičetić told BoardGameWire expanding scope to welcome young people, families and casual gamers was one of the biggest opportunities for game stores today.

Best Buy CFO to exit

After two decades with Best Buy and seven years serving as chief financial officer, Bilunas is leaving the company.

Hoopla Digital appoints Lauren Whyman to lead Youth & Kids Media Division

Lauren joins Hoopla following 16 years at Generation Media and will be overseeing strategy, client development and campaign innovation.

Hasbro SVP ‘came from dirt’ but saw American dream magic as his family took in more than 250 foster children over the years

“I always say we never had two nickels to rub together, but we figured it out and the house was always full of love,” Matt Proulx said.

Mattel appoints Tarek Moussawer as Commercial Lead, Middle East

With over 20 years experience, Tarek will be supporting Mattel's commercial priorities and long-term growth ambitions across the Middle East region.

Companies and Brands

Unleash Your Ultimate Kaiju! Godziburst and Godzilla Scramble Figures Available for Pre-Order Starting June 25

Godzilla is back in ways you've never seen before! Bandai Namco Toys & Collectibles America (BNTCA) is bringing a whole new way to experience the world of Godzilla with Godziburst.

The Play District: Hasbro Reveals New Entertainment Destination

The Play District: Powered by Hasbro is an entertainment destination featuring play experiences for NERF, Peppa Pig, Transformers, and more.

Asmodee unveils debut titles from recently-launched party game studio Moodbox -

Asmodee expects a compound annual growth rate (CAGR) for social games of between 4% and 8% between 2025 and 2030, compared to about 4% for the wider board games market.

Squeek launches unique tech for early years' market

Squeek's (low) tech products have a retro feel in their simplicity and are based on 19th century optical illusion devices.

Hamleys Heathrow Terminal 2 store opens

The retailer is bringing its toy shop experience to Heathrow Terminal 2 along with a summer of family activities including a treasure hunt, a teddy bear check-in desk and a Hamleys Bear parade.

Mattel Marks America’s 250th Anniversary with Summer Activations

Mattel is joining the nationwide celebration of America’s 250th anniversary with a series of brand activations, community initiatives, and family-focused experiences taking place throughout the summer.

The LEGO Group Breaks Ground on Largest Solar Park to Date

Construction is officially underway on The LEGO Group’s latest solar park, opening in Billund, Denmark, in 2027.

Disney Store Unveils Its Experiment 626 Day Collection

Disney Store brings alien adventures to ‘Lilo & Stitch’ fans with its 626 Day collection, featuring collectibles, plush, and more.

Diamond UK Signs Image as Direct Supplier

Diamond UK has signed agreements with Image Comics and UDON Entertainment for distribution to the UK and EU book and comic markets, the companies announced.

Gamegenic Teams Up with Tolarian Community College for a Second Time

To Become the Exclusive Accessories Partner of the 'Shuffle Up & Play' Show

Target to open 11 stores in July

The retailer’s new locations — which will be in states such as California, Arizona and more — will top its average square footage.

Mind MGMT publisher Off the Page Games expands beyond comic book licenses with new imprint -

The company, which has built its reputation adapting indie comics into tabletop games such as Mind MGMT, has unveiled Off the Page Games Unbound, which will publish games not tied to existing comic book licences.

Awaken Realms buys Darwin’s Journey publisher Thundergryph Games as first M&A expansion

The move broadens Awaken Realms' publishing portfolio beyond the large-scale, narrative-driven and miniature-heavy titles for which it is best known, such as the hugely lucrative Nemesis series, Tainted Grail and ISS Vanguard.

Pikkii releases Make Your Own Range of crafts

The Make Your Own Range includes sets for users to craft their own rockets, fairies, cats and even their own theatre.

Hasbro, Romero Britto Launch Monopoly Fine Art Collection

Hasbro extends its collaboration with renowned artist Romero Britto to launch fine art canvas prints and collectibles inspired by Monopoly.

FAO Schwarz opens NYC location for the first time in 100 years — this time in Nordstrom

The toy company’s second New York store is part of a broader partnership that will see FAO Schwarz products in all Nordstrom stores later this year.

Hasbro Named to The Civic 50 for 14th Consecutive Year, Extending Unmatched Record of Corporate Citizenship Leadership

Hasbro announced it is a 2026 honoree of The Civic 50, Points of Light's prestigious recognition of the 50 most community-minded companies in the United States.

Claire’s Launches Lana’s Life Collection with VidCon Debut and Retail Rollout

The creator-inspired collection brings beauty, accessories, and collectibles to Generation Alpha fans.

Gaming: Digital, Video, Hardware, and Development

Report: Tencent mulling exits from multiple Japanese studios

The company went on an investment spree in Japan at the turn of the decade but is now purportedly keen to refocus its portfolio around UGC platforms.

Ubisoft eliminates 93 roles in San Francisco

A California WARN notice shows 93 roles impacted.

Sonic Team boss says SEGA tasked him with bringing Sonic back from the dead

The Sonic the Hedgehog franchise has truly had some low points through the years.

SEGA veteran is cataloguing every game they’ve made and wants them on modern formats

Veteran SEGA developer Yosuke Okunari has stated in a Famitsu feature that he has been hard at work on a massive project cataloging everything SEGA has made, both hardware and software.

Atari, MobyGames launch career platform called Moby Professional

Moby Professional's premium tier will cost $14.99 per month, and will be free to all users during the platform's beta period.

Grand Theft Auto 6's $80 price settles the $100 question

An Ultimate Edition of the game, with "premium vehicles, weapons, apparel, and action" will cost $99.99.

New publisher Trailmark Games promises approach to licensed games

The makers Nickelodeon All-Star Brawl have founded a licensed game publisher.

Sony lays off 'most' of the Destiny team and 'some' Marathon devs

Sony is laying off 'most' of the Destiny team, 'some' Marathon devs, and making reductions across SIE teams that support the Bungie's operations.

Microsoft raises price of Xbox consoles sunsets 2TB Xbox Series X

Microsoft is blaming AI-driven memory shortages and price hikes for driving up the price of Xbox hardware.

VR dev Combat Waffle Studios lays off staff

Combat Waffle Studios, the VR developer behind Ghosts of Tabor, has laid off staff after a project with a 'large platform partner' was cancelled.

Nintendo, Sonic, BTS, and More Drive This Week’s Gaming News

A reimagined ‘Star Fox’ relaunches while Nex Playground lands partnerships.

Netflix Sets Immersive Horror Video Game ‘Unhinged’ Starring Zoë Kravitz, Sadie Sink and Troy Baker

Netflix has unveiled the streamer's next big play-on-TV video game will be the immersive horror title "Unhinged" starring Zoe Kravitz and Sadie Sink.

Safety and Regulatory

The Toy Association™ Advocates for Practical Policies on CPSC & FCC Actions

The Toy Association™ submitted comments on June 15 in response to two federal actions with potential implications for toy companies, advocating for practical, risk-based policies that protect consumers while minimizing unnecessary burdens on the industry.

The Toy Association™ Launches Summer Safety Campaign

With the first day of summer right around the corner, The Toy Association™ is sharing its top tips for safe outdoor play and toy shopping on social media to ensure kids are playing safely while having fun in the sun.

Toy Association Represents Toy Industry at 2026 Consumer Product Health and Safety Workshop

The Toy Association participated in the International Consumer Product Health and Safety Organization (ICPHSO) North America Product Safety Training Workshop held at the Lowe’s headquarters in Mooresville, North Carolina on June 18.

Associations, Foundations, Shows, Awards, Events, and Festivals

Utilizing Toy Chest, Part III: How Ravensburger Connects Business Strategies with Philanthropy

Learn how Ravensburger North America, one of the world’s leading game and puzzle makers, partners with TTF’s Toy Chest to create meaningful impact for children in need and reinforce the company’s commitment to social responsibility.

Cephalofair CEO, Molly House, Trench Crusade among finalists for 2026 Diana Jones Award -

The award aims to celebrates "everything that’s the best about gaming", with previous winners across the award’s 26-year run having included Blood Rage designer Eric Lang, Nigerian games industry publisher and evangelist NIBCARD, and the entire ‘actual play’ movement of people livestreaming and podcasting roleplaying games.

Bluey’s Annual Storytime Month Returns

In July, CAMP and FAO Schwarz stores across the U.S. are hosting free Bluey-themed storytime sessions for families and kids again.

Disney’s ‘Toy Story 5’ Inspires Global Children’s Hospital Campaign

In the spirit of Buzz Lightyear, Disney is taking Toy Story 5 to infinity and beyond the big screen with events to give joy to kids in need.

Radio Flyer and Understood.org Team Up to Make Outdoor Play More Accessible

The collaboration applies universal design principles to three products while expanding support for families.

GAMA Unveils 2026 Origins Awards Winners

The Origins Awards are given out for excellence in game design, and are intended to highlight the best in the tabletop games industry for that year's cycle.

ORITOY Original Toy Project Spotlights Exclusive Taiwanese Designer Toys This July

Organized by Shiwen Chaocreation, the "ORITOY Original Toy Project" is set to debut from July 1 to July 31, 2026, at Fnac Taipei Nanjing West Store, inviting the public to discover the unique charm of original Taiwanese designer toys.

Play Creators Award winners revealed

Winners of this year’s awards were crowned at an event in central London, recognising the best creatives across the toy and game industry Creatives from across the toy industry were celebrated last night at the Play Creators Awards.

MINISO Debuts YOYO Art Exhibition in New York, Advancing Its Global IP Strategy

MINISO Advances its Proprietary IP YOYO with Landmark Art Exhibition at New York’s Grand Central.

BreyerFest Returns for a Midsummer Fair Celebration

The annual Breyerfest fair is returning next month for its 37th year. The fair will include horses, activities, and performances.

A' Toy Design Awards 2026 Early Call for Entries Announced

The A' Toys, Games and Hobby Products Design Awards are open for entries by Toy Designers, Game Studios, Industrial Designers, Hobby Product Manufacturers, and more.

Successful Roadshow: Kids India visits Rajkot

Kids India is the leading premium platform for one of the world's fastest-growing toy markets.

BRANDmania Shines a Spotlight on the Collaborations Redefining Licensing

BRANDmania 2026, the international festival dedicated to licensing, brands and collaborations, returns to the Zeche Zollverein industrial complex in Essen on 24 and 25 June.

Little Caesars Teams up With Sony Pictures' "Spider-Man: Brand New Day"

Inspired by Spider-Man's hometown of Queens, New York, the brand is hosting an activation on Saturday, June 27, where fans can experience a replica of Peter Parker's apartment.

World of Toys: International presence from Asia to North America

The World of Toys programme organised by Spielwarenmesse eG continues to gain momentum, offering international manufacturers attractive opportunities to tap into new markets in the second half of the year as well.

RIP - Rest in Play - Remembering Those that have Passed

Claude Guillemot

Guillemot established the influential French publisher Ubisoft in 1986 alongside his brothers.

Ron Spears

Prolific 'Magic: The Gathering' Artist Passes Away

Worldwide Magazines Weekly Top Stories

Some stories added Friday afternoon. Check Back for Complete Lists.

Toy Trade Monthly & Special Issues​​​​​​​​​​​​​


 

Adventure Media & Events (US)​

 

 

​Toyworld (UK)


 


 Licensing.biz Powered by Toyworld

 

 

 
ICv2: The Business of Geek Culture (US) 

 

 

Casual Game Insider

 

 


Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)​​
 
 


Global Toy News​​​ 

 

 
The Bugg Report (Australia)​

 

 
 
The Toy Universe (Australia)

 

  
​hobbyDB

 

​​​​​​​​​​​​​​​​​​​​​​
BoardGameWire​​
 


 
Toy Store (Italy)

Video of the Week

Shrinky Dinks: How Two Moms Created a 70s Toy Craze

POP Classifieds - Free and Easy

"I kept an eye on People of Play's Classifieds and now I work at TOMY!" -Jeff Hersheway, Digital Content Manager at TOMY International

Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.

You can also post IP and more to sell. We just posted a listing for US Utility Patent & Trademark: MOGO.

If you are looking for someone with particular skills and expertise, use POP's Advanced Search to fine that person or company you need!  

If you are not in the POP Directory, the largest searchable directory by skill, expertise and more, sign up!

Get Listed in the POP Toy Industry Database

It's Linkedin + IMDb and Searchable!

"I highly recommend that if anyone in this industry wants to be found, they join POP and fill out the skills and expertise section of their POP Profiles. I've had companies and a major media network reach out to me for a show based on my skills and expertise."
David Yakos, Founder of Streamline Design and Owner of Salient Technologies

  • Display your entire portfolio, unlimited products, videos, photos, media, and more
  • Advanced search skills, expertise, by roles, location, and more
  • Access to information of products, people, and companies
  • Post to homepage social feed - 149,000 unique visitors in past 12 month

What are you waiting for? We've got the most powerful platform in our industry!
Join here:  www.peopleofplay.com