Blogs

It is sometimes hard to imagine that successful brand in the US can be virtually unknown in other markets. Such was the case of Hot Wheels ca 2000. Thanks some creative out-of-the-box thinking and act...

  Sky Castle Toys™ (www.SkyCastleToys.com) was founded by Lev Nelson and Josh Loerzel in August 2020 in the midst of the global pandemic. The long-time friends and coworkers took the lea...

What exactly do you do in the industry? Short story: I design and develop products and packaging - concept to shelf; mostly children’s products and adult collectib...

Hi! My name is Hayley Anderson, and I am a play advocate, toy enthusiast, and kid at heart. I currently work for Creative Fold, a design agency specializing in creating and developing toys and games. ...

In addition to Games, the second anchor for the Harry Potter line was the amazing magical toy line created by Kip Pohlman\'s Advanced Concepts Team and Alton Takeyasu\'s Harry Potter Toy Desig...

Q. We are a small company and we trying to build our brand with kids. What are some things to keep in mind for success?A. You are right to think about your brand as it has been proven that brand equit...

Help Your Child Learn How To Manage Their Time“Hurry up, we need to leave in 5 minutes. I told you 10 minutes ago to get dressed!”Does this scenario sound familiar? You’re not alone.Time is an a...

From just one phone conversation, I instantly understood why Arnold Maggi proclaims himself as a Toys R Us kid who never grew up.   Arnold entered the Toy & Game Industry around 50 years ...

    How long has Boon been around? Boon was founded in 2004 by a mother in college. She won a JPMA Student Design Competition and the idea for Boon was born.   What is your role ...

https://www.chitag.com/single-post/draw-wear-erase-repeat-these-shirts-are-the-chalk-of-the-town-tbr-company-of-the-week?fbclid=IwAR0FKZlhEsnIoUd1o-WbTmgF7BWaDAT8EUWDvl-2uUK8aZHoMtElXea8CqYhttps://www...

https://www.chitag.com/single-post/hog-wild-toys-25-years-of-wacky-fun-tbr-company-of-the-week...

https://www.chitag.com/single-post/2020/07/14/person-of-the-week-alex-tongue-founder-and-ceo-vango-toys...

Q: I want to get started in the toy industry. When? Where? How? This question, worded more eloquently than my headline would suggest, comes from recent college graduate Jamie Cox.&...

So you\'ve won the license, now what? This week in Toy Stories we look at product that anchored a successful brand launch. Toy Stories Chapter 10: Harry Potter Games!Presentation theatrics aside, the p...

A lot of us in the Toy Industry have led or been involved in business pitches. This week in Toy Stories, I\'m recollecting a particularly large scale, theatrical, entertaining and successful pitch: Har...

How did you come up with the idea behind your newest game What the What?!    I was cleaning out my 85-year-old father\'s basement during quarantine and I kept finding all of these gadg...

  Mick and Keith. Elton and Bernie. George and Ira (okay, just checking to see how old you all might be). Words and music. You get the idea.   Design and Marketing. &...

Q. My company only sells low-tech toys. How can we effectively compete in an increasingly high-tech world?A. Let’s reframe: Physical toys are not low-tech…they’re high-touch! Physi...

On a very special Toy Stories, we discuss the creation of one of my very favorite brands EVER!Toy Stories Chapter 8: Max Steel!We were challenged with creating a Boys Barbie. Easy, right? At the ...

What exactly do you do in the industry? I get to have fun by creating and playin- and I do so with my team- my family! It doesn’t get much better than that! I am an inventor/toy and game design...

I am posting some anecdotes about a number of my favorite toys I\'ve worked on in my career. Toy Stories Chapter 7: Rugrats!When I started as Director of the Nickelodeon business, Mattel had had a good...

Did you realize that last Sunday was the culmination of one of our most storied and legendary annual professional sporting events? Yes it was.   Of course I’m talking about Wrestlemania 3...

Dear Tim... “Do you have a plan?”   “I always have a plan.”   Armageddon Freezer.  That’s our nickname for my mother-in-law’s basement freezer (t...

I am posting some anecdotes about a number of my favorite toys I\'ve worked on in my career.Toy Stories Chapter 6: Zzand!Desperately trying to keep the Nick compounds business alive, we introduced Zzan...

Catherine Winder is the Chief Executive Officer and Executive Producer of Wind Sun Sky Entertainment, a multi-media production company pioneering the way on building creator-driven global franchises. ...

Screens are everywhere. Whether phone, television or school laptop, children are hard- pressed to enter a room that is screen-free. Daniel Buelhoff, a serial entrepreneur and a seriously devoted dad (...

Freeman PR, blending influencer marketing + media to tell your story: tBR Company of the Week Your product is ready to be launched, your sales team is finalizing placement and distribution centers ar...

I am posting some anecdotal Toy Stories about a number of my favorite toys I\'ve worked on in my career.Toy Stories Chapter 5: Hot Wheels Re-Branding!In the early- to mid-90’s, Hot Wheels w...

What exactly do you do in the industry? I like to tell people, “I make cool stuff.”  That means I get to work with a team of super-talented people to create products that will e...

I am posting some anecdotes about a number of my favorite toys I\'ve worked on in my career. Toy Stories Chapter 4: Hot Wheels Track SystemThe More You Get, the Bigger Your Set! We thought it was high ...