Blogs

Collectibles leader will bring legendary Hasbro franchises to life through trading cards and games, beginning with Transformers: The Movie 40th Anniversary Special Edition trading card set   Ca...

Ms. Rachel Toys   Spin Master has expanded their preschool line with a fresh set of Ms. Rachel toys! Ms. Rachel, a key figure in early learning, is not just on your television screen anymore. T...

Historic Five-Year Partnership Reinforces New York City as the Global Marketplace for the Toy Industry   NEW YORK, NY | August 24, 2026 — The Toy Association™, the leading industr...

The $2.98 Toy Submarine That Alarmed the Father of the Nuclear Navy Did a Revell model kit really reveal America\'s Polaris submarine secrets to the Soviets?   Imagine walking into a toy or hob...

Hello. This is my first blog post on POP, so I wanted to say a bit about me in this post.   My name is Katherine. I am a Bop It historian, community archivist, and a technical analyst. I have t...

  On August 19, 2026, the U.S. Court of International Trade issued an order in the Section 301 forced labor tariff legal challenges, selecting Toy Association members Learning Resources, Inc. ...

Empowering Creative Play for The Next Generation TORONTO, August 17, 2026 /CNW/ – Spin Master, a leading global children’s entertainment company, today announced it has reac...

  Hi Katie! For those who don’t know you, can you tell us a little about your background and what you’re working on now?  I’m co-owner of Creative Fold, a creative serv...

I\'ve seen something like a fifty thousand pitches in my career.. (including several inside or just outside of the bathroom at Javits, Nuremberg, Dallas, HK….)      A few yea...

  Hi Ben! Thanks for taking the time to speak with us. For our readers, can you please who are you and what do you do?  My name is Ben Hansen, and I’m the inventor and co-founder o...

  Hi Robb! We’re excited to officially welcome you as Chair of the TAGIE Awards Committee and to the POP Advisory Board—and thought this was the perfect time for our readers to get...

Have you met Gilbert yet? As the friendly face behind the Toy Desk, his job is to make getting support from The Toy Association easier than ever. The Bloom Report editors recently caught up with Gilbe...

John Fusi had this particular favorite expression “Somedays you’re the dog and somedays you’re the fire hydrant”. For me today is kind of a fire hydrant day.   John Fusi...

I first heard of the Young Inventor Challenge from my teacher, Mrs. McNamara. Our class assignment was to create a board game and we worked on it in my school. I was sure it would be an amazing experi...

WOW! STUFF GIVES FUGGLERS A VOICE FOR THE FIRST TIME WITH NEW FUGGLER PUPPETRONICS   Four new electronic puppets combine expressive animation and hand-controlled playinspired by the signature F...

CHICAGO, IL | August 3, 2026 — People of Play™, a division of The Toy Association™, announced that registration is now open for the 2026 annual Young Inventor Challenge® (YI...

PLAYMOBIL USA Announces Partnership with Enchanted Moments   Partnership Expands PLAYMOBIL\'s Specialty Retail Presence Across  Key U.S. Markets through Enchanted Moments\' Nationwide Sales...

The following article is republished from a July 2020 edition of the Bloom Report   Hi Phillip, thanks so much for taking time to chat. To get started, can you share what exactly do you do in...

New tabletop games agency will connect intellectual properties, designers and publishers while providing crowdfunding strategy, interim leadership, inventor relations and designer representation ...

  Astra Announces Executive Leadership Transition; Kathy Trivisonno Named Interim Executive Director   CHICAGO, IL – July 24, 2026 – The American Specialty Toy Retailing Ass...

  Toniebox Lite delivers tonies\' core listening experience in a smaller, lighter format at a more accessible price point: $79.99 USD and $99.99 CAD Complementing flagship device Tonie...

If Words Could Kill   Gameplay Calling all word game lovers! If Words Could Kill is a fast-paced card game all about creating high-scoring words. Think high-stakes Scrabble: a time limit, spec...

  Every toy founder is familiar with the rollercoaster of toy tradeshows. You spend months and a small fortune getting ready for ASTRA or Toy Fair. You have four incredible days of conversatio...

It’s always toward the table.   Editor\'s Note: The following article is adapted from the keynote address delivered by Julien Sharp, General Manager, asmodee North America, at the Associa...

USPS just restructured how they price anything under a pound, on top of two rate hikes already stacked in this year alone. UPS raised their rates too. For Baby Paper, that meant shipping a single item...

A new publishing model designed to help exceptional games reach players sooner while reducing risk for future publishing partners.    Bettendorf, Iowa - 7/22/26 - A Game Studio, LLC today ...

Toy Story 5   All eyes were on Toy Story 5 to see if the iconic franchise could pull off a fifth successful movie, and—spoiler alert #1—they absolutely did. With the whole gang back...

Free to Play is a 2014 documentary from American video game company Valve about the International, an esports tournament with a $1M prize, the highest prize an esports competition had ever seen at the...

Hey Howard, thanks so much for taking the time to speak with us. For starters, what is it about the Toy and Game Industry that you love? I had the privilege of contributing to the toy industry during...

  Sometimes the best partnerships start not in a boardroom, but in the comments section of a Facebook post. That is exactly how Baby Paper founder Sari Wiaz and Paper ...