Blogs

  The heart of successful product design is a creative problem-solving approach called Human Centered Design (HCD). Most of your internal design teams, and any reputable consultant, already know...

  I\'ve noticed a fun trend is emerging with game inventors - they all seem to be teaming up with a bestie to create a dynamic duo of innovation.  It\'s like watching Dr. Dre drop the beat an...

  Welcome, Kim! What can you tell us about your new role within Hasbro’s licensed consumer products division?   Thanks for having me! As President of Global Toy & Licensed Consu...

May 20, 2025 — From road trip-ready games to screen-free boredom busters and toys perfect for backyard adventures, 24 of the season’s most buzzworthy toys and games ...

Nominations are Now Open for 2025 Toy & Game International Excellence Awards Lifetime Achievement Honor Submit Your Nominations Now through June 30   CHICAGO, IL | May 19, 2025 — Nom...

  Hi Anthony, thank you for taking time for this interview, inviting me to your offices last year and sharing your new packaging and products! Love that we have such fun successful companies h...

  Toy ideas can come from anywhere—viral trends, nostalgia, late-night brainstorms, even an obscure take on everyday household items. But sometimes, the most valuable ideas com...

  GOLIATH’S JELLY BLOX CREATIVE KIT EARNS PRESTIGIOUS MESH ACCREDITATIONIndependent certification recognizes Jelly Blox for building kids’ mental, emotional, and social health...

As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in...

At The Toy Association, advocacy is an everyday commitment to protecting and advancing the interests of the toy industry. While tariffs continue to be the most critical issue and remain the central fo...