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CANNES, 22 October: Today, Fremantle announces a new partnership with Emmy award winning and Millennial and Gen-Z focused production company NewBe, and well known and long-established European To...

69% Say They’re Willing to Cut Other Expenses to Ensure Their Kids Have the Top Toys for Holiday, According to New Research NEW YORK, NY | October 22, 2024 – The Toy Association&tra...

If you recall the end of The Incredibles (the end of the first one, that is), you’ll remember that Jack Jack was appropriately named to suit his powers: the Jack-of-all-Trades. With no clear lim...

Your Friend the Rat, written and directed by Jim Capobianco, is another one of Pixar Animation’s charming short films, with this one made to set the record straight about rats. Hosted by everyon...

Toy Association staff recently attended meetings of the International Organization for Standardization (ISO) Technical Committee 181 on Toy Safety (TC 181), along with consumer product safety professi...

CHICAGO, IL (October 15th, 2024) – People of Play, POP, organizer of the preeminent toy and game industry events during POP Week, the POP platform, and the Bloom Report is honored to announce th...

Registered inventors can make appointments now with representatives from more than 80 toy and game companies including Disney, Mattel, Hasbro, Spin Master, Moose Games.   CHICAGO, IL  (OC...

(Note from Mary Couzin: This is part one of a two-part series. To maintain fairness for all participants of the Young Inventor Challenge, we will not share photos or specific details prior to the even...

Growing up, what was your favorite way to play? Growing up most of my play time was solitary play. I am the youngest of three with my closest sibling being nine years older. Add to that, the only kid...

(Photo caption: Consumer Product Safety Commission Chairman Alexander Hoehn-Saric (left) and Toy Association President & CEO Greg Ahearn (right) met on October 3 in Washington, DC to discuss incre...

Tait & Lily, Inventors of Betcha Can't!