Blogs

  Q: Do Details Matter? A: Um, yes. Q: Whose job on the Product Team is it to pay attention to details? A: Um, everyone’s. Q: What does Paul McCartney have to do wi...

How did you begin inventing toys and games?   I came into this fun business by meeting some wonderful toy people, Laurie and Maureen Trotto.  I happened to write a charming song for k...

Sometimes licenses that are really popular are still a challenge to make toys. I\'ve worked on the NASCAR brand in three companies now, and these are by far my favorite NASCAR toys to play with. Shout ...

Introduced in 2009, the Barbie Basics Collection took the collecting world by a storm. Suddenly, there was an abundance of beautiful, diverse dolls with a variety of face sculpts, skin tones and hairs...

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    Hidden Role: The Brains Behind your Favorite Games --- With Twister, Nerf, and decades of experience under his belt, Reyn Guyer is one of the most respected inventors in th...

        Hidden Role: The Brains Behind your Favorite Games --- When inspiration strikes, how does someone take it from an idea to a success story? Learn from t...

      Hidden Role: The Brains Behind your Favorite Games --- Dan Klitsner breaks down his creative process and takes us on a Bop It journey. The beloved toy is fast appro...

      Hidden Role: The Brains Behind your Favorite Games --- From McDonalds happy meal toys to Pretty Pretty Princess to Outburst Jr. to Mad Gabs, Peggy Brown is a serial...

        Hidden Role: The Brains Behind your Favorite Games --- In this episode, we talk to Mary Couzin, president and founder of ChiTAG, recently rebranded as Peopl...