Blogs

In addition to Games, the second anchor for the Harry Potter line was the amazing magical toy line created by Kip Pohlman\'s Advanced Concepts Team and Alton Takeyasu\'s Harry Potter Toy Desig...

Q. We are a small company and we trying to build our brand with kids. What are some things to keep in mind for success?A. You are right to think about your brand as it has been proven that brand equit...

Help Your Child Learn How To Manage Their Time“Hurry up, we need to leave in 5 minutes. I told you 10 minutes ago to get dressed!”Does this scenario sound familiar? You’re not alone.Time is an a...

From just one phone conversation, I instantly understood why Arnold Maggi proclaims himself as a Toys R Us kid who never grew up.   Arnold entered the Toy & Game Industry around 50 years ...

    How long has Boon been around? Boon was founded in 2004 by a mother in college. She won a JPMA Student Design Competition and the idea for Boon was born.   What is your role ...

https://www.chitag.com/single-post/draw-wear-erase-repeat-these-shirts-are-the-chalk-of-the-town-tbr-company-of-the-week?fbclid=IwAR0FKZlhEsnIoUd1o-WbTmgF7BWaDAT8EUWDvl-2uUK8aZHoMtElXea8CqYhttps://www...

https://www.chitag.com/single-post/hog-wild-toys-25-years-of-wacky-fun-tbr-company-of-the-week...

https://www.chitag.com/single-post/2020/07/14/person-of-the-week-alex-tongue-founder-and-ceo-vango-toys...

Q: I want to get started in the toy industry. When? Where? How? This question, worded more eloquently than my headline would suggest, comes from recent college graduate Jamie Cox.&...

So you\'ve won the license, now what? This week in Toy Stories we look at product that anchored a successful brand launch. Toy Stories Chapter 10: Harry Potter Games!Presentation theatrics aside, the p...