Blogs

Barbie has had many iconic looks over the years, but to vintage Barbie lovers, the dolls from the 1960s are some of the most iconic. Here I’ve gathered a list of the most iconic dolls from Barbi...

So You Want to be Strategic?Q. How can I ensure I have the best strategy for growing my brand?A. Many of the people I have worked with think strategy is represented by the words on a page in a Po...

Switching companies can be jarring in one\'s career. However, in the Toy Industry, there\'s a striking familiarity of the work and always a familiar friendly face to ease the transition. Here is one of ...

What exactly do you do in the industry? I am the National Sales Manager for Endless games in Matawan, New Jersey. That said, we are a small company so I get to work in production, product developme...

Q. We have a great toy concept that we think appeals to kids of all ages—what are the advantages and disadvantages of targeting a large consumer segment like Kids 3+.A. In my experience wo...

I\'m sitting in my xxth meeting with toy industry people talking about cost increases driven both by cost of goods and logistics. Most if not all suppliers have notified their retailers that prices are...

Closing out the Mattel years of my Toy Stories, imagine a world of vehicles performing amazing feats of derring-do! Toy Stories Chapter 13: Tyco RC Feature Vehicles! Kudos to the brilliant creative mi...

TBR Columnist Tim KilpinDear Tim... Q: Are we done reorganizing? A: We’re never done reorganizing.You know the word. And you dread it like a soldier hearing ‘Incoming!’Reorg!How ...

https://peopleofplay.com/blog/sky-castle-toys-launches-industry-vets-nelson-loerzel-ready-to-wow-the-industry-with-lets-glow-studio...

It is sometimes hard to imagine that successful brand in the US can be virtually unknown in other markets. Such was the case of Hot Wheels ca 2000. Thanks some creative out-of-the-box thinking and act...

  Sky Castle Toys™ (www.SkyCastleToys.com) was founded by Lev Nelson and Josh Loerzel in August 2020 in the midst of the global pandemic. The long-time friends and coworkers took the lea...

What exactly do you do in the industry? Short story: I design and develop products and packaging - concept to shelf; mostly children’s products and adult collectib...

Hi! My name is Hayley Anderson, and I am a play advocate, toy enthusiast, and kid at heart. I currently work for Creative Fold, a design agency specializing in creating and developing toys and games. ...

In addition to Games, the second anchor for the Harry Potter line was the amazing magical toy line created by Kip Pohlman\'s Advanced Concepts Team and Alton Takeyasu\'s Harry Potter Toy Desig...

Q. We are a small company and we trying to build our brand with kids. What are some things to keep in mind for success?A. You are right to think about your brand as it has been proven that brand equit...

Help Your Child Learn How To Manage Their Time“Hurry up, we need to leave in 5 minutes. I told you 10 minutes ago to get dressed!”Does this scenario sound familiar? You’re not alone.Time is an a...

From just one phone conversation, I instantly understood why Arnold Maggi proclaims himself as a Toys R Us kid who never grew up.Arnold entered the Toy & Game Industry around 50 years ago at the 5...

    How long has Boon been around? Boon was founded in 2004 by a mother in college. She won a JPMA Student Design Competition and the idea for Boon was born.   What is your role ...

https://www.chitag.com/single-post/draw-wear-erase-repeat-these-shirts-are-the-chalk-of-the-town-tbr-company-of-the-week?fbclid=IwAR0FKZlhEsnIoUd1o-WbTmgF7BWaDAT8EUWDvl-2uUK8aZHoMtElXea8CqYhttps://www...

https://www.chitag.com/single-post/hog-wild-toys-25-years-of-wacky-fun-tbr-company-of-the-week...

https://www.chitag.com/single-post/2020/07/14/person-of-the-week-alex-tongue-founder-and-ceo-vango-toys...

Q: I want to get started in the toy industry. When? Where? How? This question, worded more eloquently than my headline would suggest, comes from recent college graduate Jamie Cox.&...

So you\'ve won the license, now what? This week in Toy Stories we look at product that anchored a successful brand launch. Toy Stories Chapter 10: Harry Potter Games!Presentation theatrics aside, the p...

A lot of us in the Toy Industry have led or been involved in business pitches. This week in Toy Stories, I\'m recollecting a particularly large scale, theatrical, entertaining and successful pitch: Har...

How did you come up with the idea behind your newest game What the What?!    I was cleaning out my 85-year-old father\'s basement during quarantine and I kept finding all of these gadg...

  Mick and Keith. Elton and Bernie. George and Ira (okay, just checking to see how old you all might be). Words and music. You get the idea.   Design and Marketing. &...

Q. My company only sells low-tech toys. How can we effectively compete in an increasingly high-tech world?A. Let’s reframe: Physical toys are not low-tech…they’re high-touch! Physi...

On a very special Toy Stories, we discuss the creation of one of my very favorite brands EVER!Toy Stories Chapter 8: Max Steel!We were challenged with creating a Boys Barbie. Easy, right? At the ...

What exactly do you do in the industry? I get to have fun by creating and playin- and I do so with my team- my family! It doesn’t get much better than that! I am an inventor/toy and game design...

Tait & Lily, Inventors of Betcha Can't!