Blogs

ULTRA PRO ENTERTAINMENT AND PARIS- BASED ZANZOON ANNOUNCE PLANS TO EXPAND AWARD-WINNING POKÉMON TRAINER LINE WITH NEW GAME FOR THE ULTIMATE POKÉMON FAN IN FALL 2026   Pokém...

The Power of Scent in Toys The Power of Scent in Toys:  Why Scented Natural Polymer Adds Value to Play and Marketing In an ever-evolving toy industry where engaging multiple senses enha...

  CHICAGO, IL | February 10, 2026 – People of Play™ (POP), a division of The Toy Association™, will host its 26th annual Toy Fair® POP Pub Party on Monday, February 16, a...

Hi David! Thank you for taking time to answer a few questions. Let’s start with talking about what you do in our industry. It seems to me you haven’t retired! David: In fairness, I never ...

ULTRA PRO ENTERTAINMENT TO LAUNCH TWO ELECTRONIC DISNEY GAMES AT NEW YORK TOY FAIR   New Disney Guess and Disney Trivia Electronic Games will be on display at New York Toy Fair Booth #2105 &nb...

Red Toolbox Announces Licensing Agreement with KitchenAid brand to Launch KitchenAid Kids™ Toy Appliance Line   New collaboration introduces pretend play kitchen appliances alongside func...

Set to launch at New York Toy Fair 2026 A new era of interactive play begins with the launch of Megashot Pickle+, the world’s first motion-based play experience with real-time haptic feedback, ...

MetaShot : Wireless Cricket Bat Gaming Console    Brand was recently featured on the Shark Tank India Season 4   MetaShot, the innovative cricket gaming product that has gained imme...

Get ready to play! Goliath’s refreshed classics and favorite franchises come alive on the tabletop like never before   RICHARDSON, TX, February 3, 2026 – Building on decades of awar...

  The creative community closely tied to the toy industry has gathered on the first Sunday night of Toy Fair since the 1970s — a tradition that began informally at the bar of the Gramerc...