Blogs

  July 25, 2025 - YIC Spotlight #4 YIC in our 20 Week Countdown to POP Week and the YIC! Name: Lily Brown  Location: Salt Lake City, UT YIC: 2018 Most Marketable Concept Winner Inve...

Is your toy, game, or property a contender for the toy industry’s most prestigious awards? Nominations are officially open for the 26th Toy of the Year® (TOTY®) Awards, ta...

This article was provided by Blue Plate Media Services, a Toy Association affiliate member and service provider to the toy industry. For information on Blue Plate Media Services, email info@...

Photo Caption: Slime Beautified.    Allison Holker, “So You Think You Can Dance,” and her family got a gooey glam glow-up with Gui Gui, a new beauty-inspired slime brand. ...

  Hi Play in Education Community,   We are thrilled to be guest editing this special edition of the Play in Education newsletter, focused on empowerment, education, and support fo...

    By Ben Taylor, VP Marketing, PlayMonster   Sixty years ago, a simple set of interlocking gears, wheels, and pens forever changed the way kids and adults alike approached drawi...

  July 18, 2025 - YIC Spotlight #3 YIC in our 20 Week Countdown to POP Week and the YIC! Name: Maria Schwartze Location: St. Louis, MO YIC: 2024 Junior Most Engaging Winner Invention(s): C...

PERTH, AUSTRALIA – July 16, 2025 – CONNETIX, the award-winning Australian brand of premium magnetic tiles, has revealed exciting new products that blend industry-first innovations with bou...

The Toy Association™ is reminding thought leaders from across the global toy and play community to apply to present at Toy Fair® University, taking place throughout Toy Fair f...

Neopets Battledome: Trading Card Game   From the online world of Neopets comes Neopets Battledome: Trading Card Game! Neopets is in its revival era, and leading the craze is the new trading car...