Blogs

Ernő Rubik and his Magic Cube   Ernő Rubik and his Magic Cube was written by Kerry Aradhya and illustrated by Kara Kramer. It artfully and colorfully tells the story of the creation of the mo...

Trip Chaser – one of my favorite games yet!   Gameplay Trip Chaser is played entirely with cards, though it will take you all over the world. The object of the game is to travel to diffe...

FOR IMMEDIATE RELEASE Learning Express Toys Hosts 25th Annual Convention & Toy Expo at JW Marriott Tucson   Tucson, AZ – June 27, 2024 – Learning Express Toys, the nation\'s lea...

Any company that has showroom space in Los Angeles and will participate in 2025 preview activity is reminded to share their listing information to be included in The Toy Association’s ...

    This was the first Father\'s Day without my wonderfully fun, ever supportive, unconditionally loving, prototype testing, game-playing Dad, who passed a few months ago at the playful a...

  Since joining The Toy Association, it has been an incredible few weeks of connecting with colleagues, both old and new, as I re-engage with this incredible community. I’ve been inspire...

  A couple of weeks ago I was asked out of the blue to speak to 6th graders at a local elementary school on career day.   So, picture this: there I was, thrust into the limeligh...

  When our friends at Mattel tasked McHale Design to take on the project of creating branding, new packaging, and style guide for WWE’s 2024 action figure line, we enthusiastically embra...

  A few weeks I wrote about The Top 7 Mistakes Collectible Brands Make (and how you can avoid them), this goes into more depth on one of those, possibly the most fun one – Collabs...

Toys are machines around which play is created. Toys have influenced many important designers and artists Toys matter to all of us and to the world as a whole   Creating and bringing toys to ...