Blogs

KROMA - Lightbulb Moments to Milestones   The Find - Sometimes it is a Journey I’ve been working with the KROMA team for nearly 4 years from the day I first walked into the NYU Game...

Q: The toy industry is nuts right now. Is this a good time to join?I live near a lake, and I love to watch how boats navigate its ever-changing waters. Placid mornings will be followed ...

Happy 99th Birthday, Reuben Klamer! You are a Winner in the Game of Life and Loved by Many!   A note from Reuben after receiving the many birthday greetings: \"To Mary, George and to all my fr...

Barbie has had many iconic looks over the years, but to vintage Barbie lovers, the dolls from the 1960s are some of the most iconic. Here I’ve gathered a list of the most iconic dolls from Barbi...

So You Want to be Strategic?Q. How can I ensure I have the best strategy for growing my brand?A. Many of the people I have worked with think strategy is represented by the words on a page in a Po...

Switching companies can be jarring in one\'s career. However, in the Toy Industry, there\'s a striking familiarity of the work and always a familiar friendly face to ease the transition. Here is one of ...

What exactly do you do in the industry? I am the National Sales Manager for Endless games in Matawan, New Jersey. That said, we are a small company so I get to work in production, product developme...

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Q. We have a great toy concept that we think appeals to kids of all ages—what are the advantages and disadvantages of targeting a large consumer segment like Kids 3+.A. In my experience wo...

I\'m sitting in my xxth meeting with toy industry people talking about cost increases driven both by cost of goods and logistics. Most if not all suppliers have notified their retailers that prices are...