Blogs

Ernő Rubik and his Magic Cube   Ernő Rubik and his Magic Cube was written by Kerry Aradhya and illustrated by Kara Kramer. It artfully and colorfully tells the story of the creation of the mo...

Trip Chaser – one of my favorite games yet!   Gameplay Trip Chaser is played entirely with cards, though it will take you all over the world. The object of the game is to travel to diffe...

FOR IMMEDIATE RELEASE Learning Express Toys Hosts 25th Annual Convention & Toy Expo at JW Marriott Tucson   Tucson, AZ – June 27, 2024 – Learning Express Toys, the nation\'s lea...

Any company that has showroom space in Los Angeles and will participate in 2025 preview activity is reminded to share their listing information to be included in The Toy Association’s ...

    This was the first Father\'s Day without my wonderfully fun, ever supportive, unconditionally loving, prototype testing, game-playing Dad, who passed a few months ago at the playful a...

  Since joining The Toy Association, it has been an incredible few weeks of connecting with colleagues, both old and new, as I re-engage with this incredible community. I’ve been inspire...

  A couple of weeks ago I was asked out of the blue to speak to 6th graders at a local elementary school on career day.   So, picture this: there I was, thrust into the limeligh...

  When our friends at Mattel tasked McHale Design to take on the project of creating branding, new packaging, and style guide for WWE’s 2024 action figure line, we enthusiastically embra...

  A few weeks I wrote about The Top 7 Mistakes Collectible Brands Make (and how you can avoid them), this goes into more depth on one of those, possibly the most fun one – Collabs...

Toys are machines around which play is created. Toys have influenced many important designers and artists Toys matter to all of us and to the world as a whole   Creating and bringing toys to ...

I have been a toy and game inventor and licensor for decades managing Lund and Company Invention, L.L.C. in Chicago. For more than 35 years we created a wide range of dolls, board games, preschoo...

The little stuffed animals that saw us through Y2K are back! Get in the Ford Taurus and join Arch on a nostalgic safari through his local gift shops.   In the late 1990s, Beanie Babies entered ...

$900,000 in Brand-New Toys Donated by Toy Community Will Bring Benefits of Play to Children in Need   The Toy Association is celebrating the first-ever International Day of Play&nbs...

NOMINATIONS FOR THE 2024 TOY & GAME INTERNATIONAL EXCELLENCE AWARDS ARE OPEN! People of Play (POP) is Accepting TAGIE Award Nominations NOW Through August 2nd SUBMIT YOUR NOMINATIONS HERE https:...

  Even though I’ve been in the play industry for 30 years, I’ve somehow never been to Licensing Expo so with this being my year dedicated to trying new things and attending new sho...

If you have kids or know “kids these days,” you’ve developed a perspective about Social Media.   “They love it! They are so creative and making such interesting conne...

In response to valuable feedback from attendees and exhibitors, The Toy Association™ has implemented a series of registration updates for Toy Fair® 2025, taking place March 1 to 4, 2025 at t...

  In his new appointment as CEO, D’Alleva will focus on modernizing brand positioning and commercial partnership opportunities to expand Daron’s domestic and international reach. ...

Kid-Ventors   Kid-Ventors, written by Kailei Pew and illustrated by Shannon Wright, is an inspiring collection of stories about different inventors—all under the age of 16! From names you...

                The Toy Association is ready to enter a new era under the leadership and guidance of toy industry veteran, Greg Ahearn, who will join as Pre...

Connie Vogelmann is lightning in a bottle! Apiary & Wyrmspan were both among the top 20 hottest games on Board Game Geek... and they are her first games! In today\'s episode she shares her game d...

Families Can Now Shop “Influencer Choice List” Presented by Toy Association & Powered by Clamour   NEW YORK, NY — From outdoor water play and active toys to creative art...

  Over the years, collectors have always been a part of history. When the Franklin Mint was created in the 1960s, modern collectibles came onto the scene with a whole different set of characte...

NEW YORK, NY | May 20, 2024 — The Toy Association Inc., the business trade association representing a wide array of manufacturers, retailers, licensors, and others involved in the youth e...

(POP\'s Julia deKorte) Thanks for taking the time to speak with me Mark! Let\'s get right into it... Why and how did you get into the toy industry? I always loved toys, since I was a kid, and I have al...

  In celebration of our \"MAY I help? Yes, you MAY\" Campaign (DONATE HERE), We are encouraging everyone to share their favorite Young Inventor Challenge® Stories. Here’s mine...

  Glen Ellyn, IL – May 15th: I shipped my pants?…. Pocket jerky?…. Man glitter? These are just a few of the random a$$ phrases you’ll be hearing slipped into conversa...

For the complete press release including images, links, and catalog information, please click here. Outdoor Play Line Djubi Returns to its Inventor at The Good Game Company   The Good Game Com...

    The Play for Change Awards – What are They and Why You Should Get Involved.   As they enter their fifty year, Toy World Publisher John Baulch – chair of the jury - ...

Statement From Jochanan Golad, CEO, Goliath Group   May 14, 2024   Pressman, part of the Goliath Group, would like to address and correct certain statements made publicly in trade public...