Blogs

Association Elevates its Focus on Creativity, Innovation & Consumer Engagement for the Toy Industry   August 6, 2024 | New York, NY – The Toy Association™ announced today that...

       Sign-Up Now   Greetings!   Young Inventor Challenge® registration is NOW OPEN for kids ages 6-18 from all over the world to submit their toy and game inv...

  What do you do in our industry? I work for Learning Express Toys, specifically at the Lake Zurich location owned by Rick and Joanne Derr. I have the privilege of being a team associate and ...

  In an exciting new venture, Goliath Toys & Games, in partnership with Nextoy, has introduced a groundbreaking innovation in the toy industry—the Power Saber. This revolutionary pro...

FOR IMMEDIATE RELEASE EXG Pro Unveils Largest Summer Product Lineup Ever EXG Pro, \"The Home for All Fans,\" is thrilled to announce its most extensive summer product lineup to date. As leaders in des...

The Toy Association™ continues to lead robust advocacy efforts on behalf of the toy industry, achieving legislative milestones and engaging with influential members of Congress and other governm...

MOOSE TOYS OOZES WITH INNOVATION AT COMIC-CON DEBUT — Hazmat helpers emerge from a tanker spill holding MrBeast Lab Swarms and Mutators surrounded by blue slime outside of Comic-Con. The activ...

  Thank you for being a member of POP!POP continues to grow in both visitors (300,000+ in 2023, 90%+ consumers!) and features! Below are recently added or expanded features and more to c...

People of Play - POP is all about innovation, connection and play! Our newsletters, events and content reflect our passion for what we do!    Newsletters: Industry, Consumer and Media ...

Stomp Rocket Space Collection   The Stomp Rocket is a classic toy: no matter how old you are, you definitely have memories of jumping up in the air and stomping down with all your might on a pl...

What is your role at Ferrero? Toys Breakthrough Innovation at Ferrero. I research and develop new technologies for the toys inside of Kinder Surprise and Kinder Joy.   Why and how did you ge...

  THE SARASOTA TOY MUSEUM, SET TO OPEN IN AUGUST ON 17TH STREET, PROMISES A NOSTALGIC JOURNEY WITH ITS IMPRESSIVE MODEL RAILROAD AND VAST COLLECTION OF VINTAGE TOYS. OWNED BY RICHARD PIERSON, ...

 PEOPLE OF PLAY ANNOUNCES REGISTRATION IS OPEN FOR THE WORLD’S LARGEST AND LONGEST RUNNING TOY & GAME INVENTOR PITCH & INNOVATION CONFERENCE SHARON PRICE JOHN, PRESIDENT OF BUILD-...

  The 1/350 scale premium diecast U.S.S. Enterprise will showcase unique details and features. The crowd-funding window open for 42 days only.   JULY 24, 2024, OAKBROOK, IL – TOM...

  Play is a critical need at children’s hospitals to improve pediatric care and treatment outcomes. Annually, 5 million children are hospitalized[1], and The Toy Foundation’s (TTF)...

SHARON PRICE JOHN, PRESIDENT OF BUILD-A-BEAR, OPENING KEYNOTE November 7th – 9th, 2024   CHICAGO (July 24th, 2024) - Get ready to learn, pitch and network your way to success with s...

Gameplay Stratego, as you may have guessed, is a game all about strategy. It’s almost like chess, actually. Each player has 30 game pieces, and all of them have different meanings, but perhaps ...

Mark your calendars to make a difference: Attend The Toy Foundation’s “Party with a Purpose” and be a part of an industry-wide movement to bring the joy of play to hospitalized child...

You’re Getting Old   Gameplay To win You’re Getting Old , you must prove you’re not getting old! The game comes with a set of 300 prompt cards, 6 Path To Getting Old cards, a...

  When The Toy Association first announced our plans to have a presence in Los Angeles in September, our goal was to provide more companies with a space to do business in the heart of LA\'s \"to...

  Former Director of Product Development Tom Runtz named Vice President of Product Development after more than ten years of service   VERNON HILLS, IL (Jul. 16, 2024) - Learning Resourc...

As the toy industry gets ready for fall previews in Los Angeles, we’re excited to announce that The Toy Association’s first-ever LA fall marketplace is officially sold out, with 78 toy com...

  I’m thrilled to share the opening of my solo toy photography exhibition, \"Out of the Toybox: The Toy Photography of Mitchel Wu,\" at the renowned Science Museum Oklahoma. This 400,000 s...

  Earlier this week, The Toy Association announced that nearly 600 exhibitors are already registered for Toy Fair 2025, taking place next March 1 to 4 at the Javits Center in New York City. Th...

  BELOIT, Wis (July 9, 2024) — Today, leading international toy and game company PlayMonster Group LLC, and premier wholesale representative group Diverse Marketing, ...

Preparations for Toy Fair® 2025 are in full swing, with nearly 600 exhibitors already registered to showcase their latest innovations in front of a massive audience of global retail buyers, licens...

  PICKLE EVERYTHING GAMES LAUNCHES FLAVORFUL NEW EXPANSION PACK: THE FOODIE DECK   New deck features food-themed clues and exciting gameplay enhancements, now available at retail  ...

  MC (Mary Couzin): Hi Joe! I\'m sure our readers would love to hear about your recent incredible successes (Congrats!), so please share what’s new at Gray Matters?   JB: (Joe Barr...

On June 28, Pennsylvania Governor Josh Shapiro signed into law HB 1333, the Toy Association-sponsored legislation that lifts a long-held ban on the use of recycled materials in all stuffed toys manufa...

Storm: Dawn of a Goddess   Storm: Dawn of a Goddess tells the backstory of Storm, one of Marvel’s X-Men: how one orphan-turned-street thief became one of Marvel’s most beloved heroi...