Blogs

Gameplay There are two different ways to play Stratego Junior, but both have the same goal: be the first player to reach the last row on your opponent’s side of the board and retrieve your stol...

Passionate Products - Anecdotes & Ideation from a “Girl Dad” / Brand Manager   This Month’s Story: A Fence for Puppies   We just got puppies. Baloo and Cranberry jo...

  With NYC Toy Fair upon us, we caught up with a few members of TOMY International’s team to talk shop.    First, let’s establish what you three do at TOMY.   Ma...

The wait is almost over! The 119th Toy Fair® will kick off this weekend, taking place March 1 to 4 at the Javits Center in New York City.   Toy Fair serves as a worldwide showcase of the fu...

Los Angeles, CA (February 24, 2025) – ToyFest concluded its 63rd exhibition and 12th tradeshow in Las Vegas, held at the World Market Center. Toy & Gift Stores from across the US attend...

February 25, 2025 | Chicago, IL — People of Play™ (POP) will host its 25th annual Toy Fair® POP Pub event on March 3, taking place at Connolly’s Pub (121 W 45th St.) at 6 p.m., b...

  Five Below: 530 5th Avenue Sunday March 2, 2025 12:00 - 1:00 PM   Sticki Rolls took the world by storm in 2024 due to their uniqueness and trending friendship bracelets (thanks, Taylo...

FOR IMMEDIATE RELEASE Bright Stripes Gets Even Brighter! Mike Oprins Takes the Helm as CEO [Bloomfield, NJ] – Bright Stripes, a dynamic and fast-growing arts & crafts and to...

  A group of small manufacturers are rolling up their sleeves to compete with major brands at the Toy Fair NY , taking place March 1-4, 2025 at the Javits Center in New York City. With sma...

From top-tier industry education to an exclusive product pitch session, Toy Fair® will showcase its support for the inventor and designer community on and off the show floor. The g...

Scrabble   Gameplay Scrabble is a word game! Using small wooden tiles that each bear a letter, players arrange their tiles on a gameboard to make words. Words can be arranged horizontally from...

  Hi, Tom! We didn\'t get much time to chat at the Chicago Toy & Game Fair and I\'m looking forward to seeing you at NY Toy Fair. Thank you for taking time for a tBR interview now! Please sh...

  At Nuremberg Toy Fair, Warren Jacobs, Jonny Henton, Mary Jo Reutter, Don Ullman and I couldn’t help but notice just how many couples are part of our industry, such as Warren Jacob...

The Toy Foundation’s (TTF) online auction in celebration of the 25th Anniversary Toy of the Year® (TOTY®) Awards is officially open for your bids! Featuring industry mentorship and ...

  The Real Power in Asian toy Manufacturing Woman Power in Toys   Hi Crystal! Great to see you at Spielwarenmesse, the Nuremberg Toy Fair. What brought you into the toy industry? &nbs...

NEW YORK, NY | February 4, 2025 — The Toy Association™ has unveiled its Three-Year Strategic Plan, a new framework designed to support the growth and success of the ...

Passionate Products - Anecdotes & Ideation from a “Girl Dad” / Brand Manager   Introductions and “Passionate Products” Overview   Before I get into it I thoug...

AMAV US Re-enters US Market with the Launch of Multiple Products in 2025   MIAMI, FL (February 4, 2025) – Carve Communications, Miami’s premier public relations agency focused on th...

  Five years ago, I shared a story in the Bloom Report about somebody who contacted me out of the blue to share that a game I designed a lonnng, long time ago has held an important place in hi...

Gameplay Cascadia is a world-building game, or more specifically, a Pacific Northwest (otherwise known as Cascadia) environment-building game. With prairies, wetlands, rivers, forests, and mountains,...

Toy Fair is the biggest media event of the year for toy brands. This year, it’s happening March 1-4, 2025 at the Javits Center in New York City. For brands, it’s more than just a trade sh...

The Toy Association™ has been actively engaging with congressional leaders on Capitol Hill to educate policymakers on the negative impact of potential tariffs on toys. These discussions have tak...

Quicktionary   Gameplay The object of the game of Quicktionary is simple: be the first person to shout out a word that fits all three conditions laid out by the three different cards. Each set...

The global craze recognized at the 60th UK Toy Industry Awards.   SEATTLE, WA (JANUARY 24, 2025) - The sticker bracelet that has taken the world by storm and generated hundreds of millions of v...

Hi Michael. I Love multi-generation toy families! What do you do in our industry?   I help startups, entrepreneurs, and seasoned companies turn their big dreams into bigger wins. I use my trust...

  It’s been a while since we’ve connected Ben! How are things at Spin?   Things are great. It’s been a very fun year. It’s such an exciting time to be at the com...

The Toy Association\'s \"Toy Trends Briefing,\" taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape ...

    Hi Carrie, it was great to have a chance to get to know you a bit at ToyFest 2024. I think our readers will be quite surprised at your background! How long have you been in the toy i...

[El Segundo, CA] — [1/16/2025] — Red Toolbox, the renowned kids’ toy brand and licensee of Stanley Jr., Char-Broil, Miracle-Gro, Goodyear, and Tasty Jr. is excited to announce the Eu...

Multiple wildfires have devastated the greater Los Angeles area, forcing more than 100,000 families to evacuate and destroying thousands of homes and communities. To provide comfort to the children an...