Blogs

As the industry prepares for the critical 2025 holiday season, The Toy Association™ is advocating for “zero for zero” tariffs on toys and working to ensure the voice ...

    Proudly Authored By: Shannon Howen, Marketing Communications Manager, Learning Resources   Each year on the fourth Thursday in April, families across the country celebra...

Marvel Super Hero Trainer   Gameplay If you’ve ever wanted to train like a superhero, Ultra PRO Entertainment not only has the toy for you, but takes it one step further: through the Mar...

Food Fight Frenzy   Gameplay Food Fight Frenzy, from Ultra PRO Entertainment, comes with 72 character tiles and 13 food dice. Each die, as you may have guessed, has a different classic food fi...

How did this project get started? Zach and I worked on a project together previously and we had a lot of fun collaborating. We stayed in touch and one day he sent me this concept for a poo themed c...

POP: Hi Amanda! Thanks so much for joining us. What’s your role and focus these days? Thanks for having me! I wear a few hats, but I’m best known as the founder of Fundamentally Children...

  “Mama, let’s make a project!” Those were the words I remember waking up to early on Saturday mornings when my 4-year-old twins would tug at my arm while I was still asleep...

Mike Wood, Rest in Play September 1st 1952 - April 10th, 2025   Scott Traylor reached out to me following Mike’s passing, and I asked if he would consider putting together a tribute in M...

International Day of Play, taking place June 11, is an opportunity for the industry to come together to celebrate play as a fundamental right and support children in reaching the...

  Hey Matt! It was great seeing you at the NY Toy Fair last month! I’m sure you noticed that signage for both POP and the CHITAG Fair was everywhere. We received a ton of positive feedba...