Moderator: Lisa Wuennemann (Master Marketing Monster, PlayMonster) Panelists: Tracy Dudkiewicz (President, TAP Marketing), Hayley Woodward (Head Of Global Marketing, Rubik's Brand), Michael Edelstein ...(VP, Director Brand Partnerships, The Marketing Store), Jill Collins (Licensing, Promotions and Retail Partnerships, Licensing Works), Nathan Measom (Manager of Corporate & Influencer Partnerships, Best Friends Animal Society) Sponsored by Longshore Limited, Mattel, and Disney.Show more

Moderator: Karri Bean (Senior Licensing Manager, Lego, Disney Consumer Products) Panelists: Rob Johnson (Senior Category Manager - Toys NBCUniversal Media), Chelsea Condon (Brand Manager, US Marketing..., LEGO Systems, Inc.), Wolf Steingraeber (Senior Licensing Manager LEGO and Video Games, Disney EMEA), Mason Fiske (Toy and Game Jedi Master, Lucasfilm) Sponsored by Longshore Limited, Mattel, and Disney.Show more

Design firm co-owner David Yakos hones in on User-Centered Design: the intent of focusing on the end users' needs. He answers the necessary questions that govern the product's final form and function.

Kim Vandenbroucke gives an analysis of the challenge behind making "un-fun" topics into fun games and explains how a few classic examples understood the assignment.

Jeff and Mindy Glickman share perspective on preparing for life's uncertainty through play; They examine different ways of dealing with uncertainty in games, and their effect on the play.

Toy and Game School founder Adam Borton shares three theories that he has read and applied in the face of adversity throughout his time as an inventor in the industry.

Greg Kopec shares 30 years' worth of advice for those new to the industry, including: rejections and the lessons they taught, reasons to stay in the game, and how to keep it fun.

Full-Time Rabbi Jeff regularly integrates play into his work, illustrating the messages in his sermons using various toy and game analogies.