Wiki - TRENDS, STATISTICS, RESEARCH, DEMOGRAPHICS

Moderator: Tony Serebriany (Director of Inventor Relations & International Sales The Op) Panelists: Keisha Howard (Founder, SugarGames), Daryl Andrews (Co-Founder, Evergreen Board Game Studio), Elisa ...Teague (Senior Producer Advisor, Renegade Game Studios), Pat Marino (Game Design Manager, The Op), Deirdre Cross (Director, Product Development, Funko Games, Prospero Hall) Sponsored by Longshore Limited, Mattel, and Disney.Show more

While pitching new toys at ChiTAG, Lisa Strick was consistently asked if and how game design needs to be approached differently for Millennials. She answers by sharing five trends to stimulate inspira...tion and ideas.Show more

CMO Paul Fish lists key strategies that lead to success in collectible gaming. He then describes examples of brands that have achieved favorable outcomes but implementing these strategies.

PLAYMOBIL's Business Development and Innovation Manager, Frank Alexander Müller, shares the 5-step approach the company takes to ensure continuous feedback with its target users.

Shenanigans Toy Store owner Jeremy Posner stresses the importance of finding live playtesters for your toy or game invention and how to best utilize them in the design process.

Game developer Ron Oliver shares his experience regarding the differences in development between virtual games' detailed feedback and physical games' limited feedback.

Steve Starobinsky, Founder of Kid@Heart, presents his trend report for 2021, tracking digital trends the toy industry should be aware of. Sponsored by Magformers and The Michael Kohner Corporation.

Steph Wissink, Managing Director and Consumer Research at Jefferies, and Gerrick Johnson, Director of BMO Capital Markets, discuss 2020 toy trends, from consumer preferences to retail limitations, and... how they predict the industry might change in response to the Covid pandemic. Recorded during the ChiTAG 2020 Conference. Sponsored by Magformers and The Michael Kohner Corporation.Show more