Wiki - COMMENTARY AND OPINION EDITORIALS

Nancy Zwiers discusses why branding for kids provides an extra challenge for marketers, touching on concepts of abstractness versus concreteness and consistency versus newness.

In this edition of Toy Stories, Paul Fish shares his experience working on Harry Potter toys.

In this edition of Toy Stories, Paul Fish shares the 6-point plan utilized to introduce Hot Wheels to the European market.

Arch Anderson writes on the return of Monster High, and how he came to be involved with the brand throughout his career in the toy industry.

Mark Chernick shares his experiences at trade shows in China researching new products, materials, and technologies, and offers advice on how to get the most out of these events.

Nancy Zwiers writes on the different eras of her experience in the toy industry and why she loves being apart of the toy inventing community.

In this chapter of Toy Stories, Paul Fish shares his experience working on the game Inazuma Oh!

In this edition of ArtWorkPlay with KennyK, Kenny sits down with Paul Fish and Barry M. Chung to discuss packaging illustrations of Splash Out.

In this edition of ArtWorkPlay with Kenny K, Kenny talks with Nan Finkenaur about the board game packaging and components design and illustration of Action Princesses.

In this edition of ArtWorkPlay with Kenny K, Kenny sits down with Chris D'Angelo and Sophie Miller of ThinkFun and Katie LaSeur of The Creative Fold to discuss the character designs and illustrations ...of Block Chain Robots.Show more