Wiki - COMMENTARY AND OPINION EDITORIALS

Twenty years ago, we were contending with a well-developed cable TV universe that even then was stuffed with more choices than your child could shake a remote at. Now? YouTube channels, video game eco...systems, streaming services…Show more

That the simple serendipity that sometimes happens between parent and child in a toy aisle is the tiniest bit of magic worth preserving. I know what it meant to my kids growing up.

A diet of only one kind of play experience ultimately isn’t going to be healthy in the long run. And isn’t it wonderful that kids today have the option to explore and play in both kinds of worlds?

Well, in any business, of course, you need to be ready with your data on the marketplace opportunity, competitive intelligence, consumer insights, strategic rationale, cost, schedule, and packaging in...formation… But if it’s a toy, you also need to be able to explain the play pattern and the consumer benefit.Show more