Wiki - COMMENTARY AND OPINION EDITORIALS

A diet of only one kind of play experience ultimately isn’t going to be healthy in the long run. And isn’t it wonderful that kids today have the option to explore and play in both kinds of worlds?

Well, in any business, of course, you need to be ready with your data on the marketplace opportunity, competitive intelligence, consumer insights, strategic rationale, cost, schedule, and packaging in...formation… But if it’s a toy, you also need to be able to explain the play pattern and the consumer benefit.Show more